What to do when a label is physically unable to meet the demand of mass-production? Actually, not even mass-production but a run of 100 pieces? I am posting this quite late and yes I am beating myself that I didn't take note of this earlier on but I guess as a concept, it's an interesting one to keep in mind for the future. On April 26th, auction house Phillips de Pury introduced a new category to their Saturday @ Phillips auctions; contemporary fashion and jewellery. They chose New York designer Electric Feathers, designed by Leana Zuñiga to start them off and Zuñiga in turn created 32 lots for the auction house to sell exclusively.
Electric Feathers is a label that previously sold at one or two boutiques in New York and also did made to order and so for a small indie designer, creating pieces purely for auction seems to be an ideal way of selling (of course, the heartbreak comes for the bidders who have the one chance of nabbing a piece...). The word 'auction' doesn't mean the prices went into stratospheric heights as the name of the designer is still rather unknown and almost none of the pieces went over $500 which for a one-off piece that is laboured over for a designer isn't bad going. The curator of the auction Phoebe Stephens is supposedly doing this to encourage the idea of contemporary fashion as a collectible but for any passing-by consumer/bidder such as myself, it's a different way of buying a unique designer piece to wear as opposed to investing in.
Anyhow, the clothes are rather beautiful but not in a delicate or fragile way and the fabric choices seem to go against what you'd conventionally pick out for the sort of 'pretty' dresses that are being portrayed here...
Irina Lazareanu helps the cause a little too...
Somehow even these ponchose are looking appealing with the use of pastel Aztec influenced fabrics...
This brass chain vest was the one piece that went a little mental price-wise going for $900... I'm thinking the other more ornate dresses are worth that sort of money but that could just be me...
