Unfortunately in the runup to going to New York this Friday, it seems 24 hours are not enough and the posting is suffering a little...
Therefore I'm lamely turning to the mail which I receive at the office and turning that into the theme du jour. A box came in today that actually made me do a double take. I mean I used to play with cardboard boxes (too poor for Barbie...) so for me to gasp at a box must mean it's pretty spesh. When I said in the past that ASOS have been upping their game in various ways, I didn't expect a tasteful and discreet shoe box housing their ASOS premium shoe range with a magnetic and ribbon closure to arrive. Or for it to come with cloth dust bags. Or best of all a Polaroid of the shoes stuck at the end of the box. Yeah yeah, Polaroids on shoe boxes, nothing original. Still I wouldn't object to this shoeboxing system were it not for the fact that I'd end up shelling more for the film than the actual shoes. A nice gesture all in all.
Only catch? Sadly this enticing and excellent packaging has been created for a few select peeps who got a free pair of shoes. The not so discreet cat is out of the black shoe bag. Not sure why and how they made their way to me but I did urge the ASOS peeps to make this available for all customers. If times are getting hard, it is these surprising little touches that make high street purchases memorable. Shoe mental post-it note if you will. More importantly, if they are adding the word 'Premium' as a label, which is reflected in the price, then the lovely packaging should be no skin off their back.
And the shoes? Just went for something black and useful for me to gussy up in other ways and I'm sending the boyf off to go mad in the haberdashery shop (I've resorted to using and abusing him as an errand boy...)....today, they happen to be paired with my neon yellow Marios trackies and some neon lace.
Promise I will get off the neon horse soon...
