You've seen the wonderful Gail Sorronda captured by the Sart, embodying everything flighty, magical and free-spirited that is seen in Gail's clothes. I'm glad that the lookbook images were made available so soon after the her S/S10 show of 'Invasive Exotics' and also grateful to Kat for coaxing some tidbit quotes from Gail that clue me in a little about what Gail Sorronda is about... or actually leaves me none the wiser...
"Gail Sorronda is an emotive label on a non-linear path."
"‘Invasive exotics’ was inspired by a foreign environment. A ritual like exotic birds dancing."
"Love is the most important and fantasy is the symbolism we communicate through design."
"Appropriation of inspired truth."
A click onto Gail Sorronda's blog and fuller stories unfold. Such as the tale behind the jewellery/accessories line Alchemy, that it was at the restaurant Auberge Nicolas Flamel in Paris where Alchemy was born. The restaurant was once the house of the alchemist Nicolas Flamel who supposedly discovered the secret to immortality.
I'm perhaps seeking too much information. Shut up and check out the clothes, you say. Well come on Gail, give me a European stockist and I'll stop probing into the inner workings of your brain...
