If giving birth to a child, raising him/her can be likened to spawning a label, nurturing it and watching it grow, then Parents Muqliza Imroni and Resida Irmine, both based in Jakarta, Indonesia should be very Proud indeed. Together they are Proud Parents who have just launched their debut collection. House under the creative studio/boutique/art space A.O.D. (Association of Dividion), Proud Parents along with brands Notorious Fam and Bizarre represent something of a minimal, print tee-based, easy-black, hard-edged-detailing collective that must mean something is going down in Jakarta that I should check out sometime soon. A.O.D. has just opened a pop-up store that I can't for the life of me, find the address of, not that I'm suddenly going to zip over to Jakarta so photos from Footurama will suffice.
Back to Proud Parents Muqliza and Resida though... it was always going to be a happy marriage between an illustrator/jeweller and stylist/designer. Two multi-talented fiends have come together to give birth to a number of things...
These designer-homage illustrated light tees/hoodies...
...and their Femme Fatale collection of what could be either be considered a versatile basics wardrobe (that would be me...) or clothes that venture to the hard-edged side of things without going so far as to be deemed unwearable. I personally see layering opportunities aplenty and a chance to lighten up the black with a mixy mix mix whilst taking advantage of details like zippers, sheer panels and D-ringed straps; so I'm going to grab that opportunity and see what I can do to purchase from these proud parents. This post is the "Congratulations on your newborn!" note if you will. Let's hope a visit from the blessed child will ensue. It goes without saying that the printed pieces of course are the highlights...
