I said I wasn't going to be stopping at all the GFW talk and it doesn't stop at the fashion design students. The journalism, marketing, promotion students and their final projects were on show and I have a few to talk up starting with Betty Magazine produced by Hannah Burgess and Charlotte Jacklin from UCA Rochester. If Lula magazine had a younger, slightly British-centric sister into sugar n' spice and all things nice, she would be Betty. Followers of Betty would be the Bettettes and they have a love of vintage, tea parties, music and living in a fantasy world. It's the kind of girly niche that mirrors what Lula is so very good at but does so to an even more specific degree with its localised content and very specific age demographic targeting. Everything from the typography, the presentation, the use of retro images, the choice of photography styles and of course the chosen editorial subject is all centred around that saccharine niche and incredibly focused that I actually think if Betty carried on as a working publication, they'd gain a similar, albeit younger, cult following as Lula has done...
Everyone can download the PDF to read through the 136 pages that Hannah and Charlotte have produced...
They've spotlighted Mary Benson, whose rainbow stripy foil dress is tempting me...
Another Flickr star to join the Eleanor Hardwicks of this world...
Denims and floral galore...
Vintage swimcap heaven...
Shoes polaroided with cute hoisery...
Love the intro to the New Etiquette Guide article which reminds us of a few basic rules...
A guide to Leeds...
Meals that Bettettes alternate between; pick n' mix and afternoon tea
**EDIT** Charlotte and Hannah are busying away with their 2nd issue which will be out around Sept/Oct time... not just a uni one-off!
