I've been meaning to check out Digitaria after Buck Style's writeup but haven't had the chance over the past few weeks. It's been open for a few months and I've had some good words coming back so on the balmy Saturday I had to go take a peek...
It's the oddest kind of treasure trove to be found in London and adds an interesting label roster that can't be equated elsewhere in London. It also benefits from a cool location at an old tailor's shop hence why it's got the old fixtures, mirrors and wooden panelling. Digitaria is an Athens-based label that makes the kind of loose and interesting silouettes that would be welcome in most wardrobes. The menswear is especially interesting with tightly pleated wide legged trousers and double layered shirts. I might talk about Digtalia, the label elsewhere as here's it's the shop that's the star. Other than the Digitaria label, the shop has gathered up a number of labels that I've not heard of... and ones that I'm just getting wind of... Tian Wang who I talked up last week was selling here for a bit.
There's an impermanence about the labels moving in and out, showing a flexibility that means every week, it could be different. When I visited, it was stocking Euphemia, Stone of Surrey and paper neckpieces by Millie Cockton. I can't even give links, that's how new most of the pieces are... next up, I'm excited that Katie Eary and Gemma Slack will be coming into the store...
Millie Cockton..
Downstairs is a gallery area that will be rotated regularly...
I loved the mannequins that Lee Benjamin, a close collaborator of Leigh Bowery's has designed for the store...
Loving these pieces by Euphemia... exactly the sort of interesting muted pieces I crave for summer layering...
I came away with a white satin finger painted top by Stone of Surrey...
...and some rather controversial (or maybe not...) printed thigh high socks by Lee Benjamin's label Sanatorium....yup, it's pretty obvious what's printed on them. I can't really explain why I bought them other than the fact that I love the sort of rubbery texture of them (though they're not rubber...thank god...) and the way the print is on a very neutral colour. I wore them today as below and they did get a few eyebrows raised but I'd like to think that we're not five anymore and we don't have to go "Uuuummmm! I'm telling, I'm telling!" over something that's just a print and nothing more.
