From Southern state spiritual MySpace social networking, pretty printess designer Hermione de Paula has turned to a more conventional inspiration muse for her latest S/S 10 collection which was shown as part of Vauxhall Fashion Scout's Ones to Watch show during London Fashion Week. Of course, Hermione explores this super muse in an unexpected way...
"Hermione invites the wearer to portray Venus, and to consider the modern incarnation of this figure. Our fascination with celebrity and female icons attract crowds in much the same way, their false hair-pieces and excess of designer clothes adorn them as the hair and jewellery adorns the Anatomical Venus. Our inquisitive nature extending to the every movement of their lives, dissecting them in the tabloids and gossip columns, their vanity and fading beauty."
So we have Venus de Hermione... a "Las Venus", the goddess who has gone off the rails slightly and has fallen on the wrong side of the tracks but is still inherently beautiful. There's something very erotic about the prints and the way they are used to contour the body together with the levels of opacity that Hermione has gone for with her fabrics. Trompe l'oeil flowers represent internal organs and I think most people can read into that particular analogy. I love how that age-old recurring rose motif, an iconic flower in itself, is made somehow fresh again by the way it hangs off as pom-pom equivalents or the way they gather up as a cape, shoulder pads and even as teensy tiny studs.
Yes, we have ourselves another purveyor of prints but it's Hermione de Paula's conviction with her fictional Venus that seals this collection up as something that goes beyond just being a piece of print mastery.






























Ha, Las Venus - cute. Awesome collection. Love (love, love) the chain details at the back.
Although one must be very careful with printed leggings to not, shall we say, draw attention to certain regions?... see black leggings pic above.
Posted by: James | 08 November 2009 at 23:04
Or she might have wanted to draw the attention... Gorgeous prints, although Alxander McQueen's latest collection seemed the pinnacle of printed beauty to me.
Posted by: Sabine | 08 November 2009 at 23:15
Love the last few with all the ruffles!!
http://thestylestrutter.blogspot.com
xxx
Posted by: The Style Strutter | 08 November 2009 at 23:16
Wow these are awesome, I especially love the top with the shoulder pads and tassles. The amount of detail in these prints is really lovely.
http://ganymedekids.blogspot.com
Posted by: Ganymede Girl | 09 November 2009 at 00:08
These are honestly so beautiful! I would wear every single piece.
Posted by: Isabel | 09 November 2009 at 00:38
wow these are incredible designs. thanks for sharing!
Posted by: colleen | 09 November 2009 at 01:08
Love love the prints ! It's so chic !
kiss,
www.dimogonda.blogspot.com
Posted by: Gon | 09 November 2009 at 01:26
OH I-LOVE the maxi dress and tights so much!
Posted by: natalie | 09 November 2009 at 01:27
it reminds me a lot of mqueen and what he has been doing lately with prints on chiffon n pants(epic ss2010 & ss2009)
Posted by: Caroline | 09 November 2009 at 01:45
amazing, i love it.
Posted by: Molly Rose | 09 November 2009 at 02:17
Such beautiful and dizzying prints...love the 'light as air' look it gives too...
xx
Posted by: Brigadeiro | 09 November 2009 at 04:45
Ummm, Yes!
I adore that skirt that is longer in the front and shorter int he back. The mix of prints are to die for.
Posted by: Crystal | 09 November 2009 at 05:11
Gorgeous dresses, but the photoshopping done to the model is just scary. In some of the pictures, they've left her waist alone, but in a few she's so small as to actually be impossible. I've got nothing against photoshop + models, but at least be consistent, guys.
I think this is the first comment I've left here, and of course it's a complaint about someone's photoshopping skills. I am a nerd.
Posted by: Chelsey | 09 November 2009 at 07:07
What a unique design, thanks for sharing. I am very much amaze with the prints.
-mikee
Posted by: wholesale miskeen | 09 November 2009 at 07:09
oh my goodness they are all so beautiful i can't choose which one i like the best!!
www.maisondepeanutleigh.com
{uninhibited fashion}
Posted by: kirsten | 09 November 2009 at 08:21
I do have to have one - this is unusual I normally admire but on this occasion I want the third one down on left hand side - it mine!
Posted by: Make Do Style | 09 November 2009 at 09:07
Hmmmm...one of them has some built in camel-toe in case you can't provide your own. I like a backless dress up near the top.
Posted by: WendyB | 09 November 2009 at 13:48
^I'm hoping that when they take the printed leggings into production err.... will take care of that particular area...!
Posted by: susie_bubble | 09 November 2009 at 13:56
Beautiful. I love<3
www.littlebambiboots.blogspot.com
Posted by: scarlett Rose | 09 November 2009 at 14:22
So beautiful. I'm completely in love with the very first dress.
Posted by: Leigh | 09 November 2009 at 15:11
so gorgeous!
Posted by: jennine | 09 November 2009 at 17:31
I love how you posted the photos in a way that the "awesome-ness" was built up until the last most gorgeous piece.
-meream
Posted by: All Women Stalker | 09 November 2009 at 20:39
Lovely designs! I visited he website, and the shop she has well hidden on it....much to my surprise, they don't offer refunds, which is breaking UK and EU law (DSR).... so unprofessional. Anyhow their loss, I can just keep my eye out for other geat designers you spot, Susie ;-)
Posted by: Kankalin | 09 November 2009 at 21:21
If you know how she works the iterns and never paid the travel expenses, you might find her actually is a *&^&^.
There's a human right issues going on there.
Posted by: Caca | 06 January 2010 at 09:45