If I had fashion tunnel-vision, I suspect this blog would have run its course yonks ago (it's almost been FOUR years peeps...). By that I mean, that if I was going to be a stubborn cow and being a stick-in-the-mud about certain genres of fashion, I really wouldn't have a lot to ponder at all.
Jasmine di Milo is one of those labels that whilst is on the outer-periphery of my brain, isn't really something I've ever considered writing about. I see it in shops, on Net-a-Porter but since the hoo-ha of the label's launch and all of that predictably blown-up press about the AL Fayed connections, it's just sort of quietly chugged and grinded along and seeing as it's a label that has passed me by pretty much completely, happing upon it in person made it all the better. I got to grips with it in person at a press day and so I started stroking my chin (quite literally...) and nodding my head, going "Hey this is ACTUALLY... rather... LOVELY!"
It could be I've hit upon a particularly ramped-up season. I'll have to wait and see but this JdM S/S 10 collection "Say it With Your Mouth Shut" is all of those things that the season is expectedly serving up and a little bit more. Actually, in the instances of some of the pieces, a lot, lot more. So there are those pre-requisite pastels/dusky subdued colours but with some detailing that would probably have passed me by had I only just seen the lookbook... the hook and eye fastenings that are more decorative than functional...the zig zag embroidery in the one shouldered dresses...the faint figure outline print on the trousers...
There's a a deft way with fabric selection and overall finish to all the pieces which explains the price bracket somewhat and whilst I'm probably the least likely JdM customer (if the celebrity clientale is anything to go by...) hopefully I'll be struck by a similar head-nodding, chin-stroking action in the future...

























