• Fashion Revolution Day begins @fash_rev Will be asking throughout the day - who made your clothes?  Hope everyone joins in! #InsideOut (pic via @gettyfashion)
  • It was announced a while ago but wanted to say how happy I am to have been asked to select Dress of the Year 2013 at Fashion Museum in Bath. My choice was this @christopherkanestudio SS13 beauty.
  • Love this concertina beach scene print on @marios_official tote available at @therefineryhk now! #PMQIS
  • Congrats to my cousin @elizabethlauldn and her new shop @therefineryhk in the new PMQ building @PMQHKDesign #PMQIS much love for @BernstockSpeirs bunny ears!
  • Love that I always see the best pieces by Brit designers abroad @nicoll_studio @liger_hk

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After much stress at Gatwick Airport, a pathetic amount of snow and a quick kip at a Yotel Japanese-style cubby hole cabin, I'm finally out in Florence where I was invited for the Pitti Immagine tradeshow.  This HUUUUUGE tradeshow used to be riveting for its ability to attract elderly gentleman with perfectly folded cravats, just-so document holders and sheeny shiny shoes that The Sartorialist just loves shooting. 

It's only in the past few years though that I've noticed that Pitti invite some really interesting guest designers and basically give them carte blanche to do whatever the heck they want within the city of Florence and this has basically resulted in a series of freeform presentations each season before the menswear shows begin.  The one that really mind-boggled me was Thom Browne's Pitti performance where he sent out troops of male 50s styled workers who typed away simultaneously with a slick nod to Mad Men.  Last season of course, Proenza Schouler were the first womenswear designers invited to do a pre-collection presentation which gave a memorable multi-part performance and photo exhibition in the Villa Petraia‚Äôs sixteenth-century gardens.  Giles Deacon was invited to take part this season and lo and behold, so egg-cited was I when I got back from the presentation, I'm here uncomfortably listening to news about Haiti on BBC World and typing this. 

Now I've never been one to chase pre-collections like my life depends on it.  Static straight-ahead model posing in the countless lookbook images quite often blur into one.  That's not saying I won't coo at the clothes in person but alas, there's only that much excitement I can feel after browsing on Style.Com.  However, after an hour of getting to really poke around and ponder Giles' presentation of his A/W 10 pre-collection at Pitti, it's safe to say it has definitely reinvigorated my enthusiasm for pre-coll. 

We were coached to a remote location just outside of Florence where the Richard Ginori porcelain factory was.  This was where the presentation took place and whilst workers were still busy toiling away, tucked inside was Giles' presentation which involved a whole lot of plates, plenty of brightly coloured wigs and some paperclips and spanners.  Oh and a conveyor belt that shifted plates which shattered in a cage.  Plates, paperclips, spanners, wigs and porcelain breakage… all of that whilst the clothes were quietly impressing with sleek cuts and as in most of Giles' work, a subverted refinement.  There was less room to 'play' than in his mainline of course, this being a pre-collection but within the defined codes of well-cut dresses, skirts and luxurious fur trimmed jackets, there were still plenty of Giles-esque touches… the paperclip embroidery, the spanner print, aided by Stephen Jones' helping button and paperclip headpieces. 

Clothes aside, I often find these presentations are not just about getting across the spirit of the collection but also of the brand itself and with the wondrous setting, the full conviction of the scale (who was the poor soul who had to glue those piles of plates together?!?) and the overall styling, Giles' own signature is well and truly communicated, with a porcelain plate printed with Giles' googly eyes to take away as the final memento.  I'm using it to serve some blue cupcakes on.  I have no idea why I'm associating blue cupcakes with Giles but there you go… that's the kind of airport-caged, post-show mood I'm in.  I may even break it once I'm done serving cupcakes on it.

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Comments (24)

  1. Ari says:

    I can’t believe you’ve already put it online! Your days are really of 48 hours! Cheers Ari (DesignCatwalk)

  2. Catherine says:

    Ahh the paperclip dress! I need it right now!

  3. KD says:

    Just too too awesome! I am dying for that black skirt suit.

  4. rubi says:

    i love it all! especially the colorful wigs.
    http://www.artistswanted.org/rubijones

  5. Olga says:

    These r amasing! Hello from Ukraine :)

  6. WendyB says:

    So much better to see clothes in person than in pictures.

  7. Joy D. says:

    You are one of the hardest working fashion bloggers out there. Pitti is incredible!
    JD
    iplayfaves.blogspot.com

  8. Brigadeiro says:

    Absolutely amazing!!!

  9. I love the hat made out of plates. I hope those plates are made of paper, or it would definitely give you a neck ache with the weight. Great blog, love the research involved.

  10. Sabine says:

    Stephen Jones’ headpieces are quite something and looking at the clothes the details seem really interesting. I’m not surprised that there is more thrill in pre-coll when you see them ‘in real life’ and not on style.com. (but are these real girls? What about the poor thing in the aquarium?…) Sabine x

  11. great photography…i love this kind of thing

  12. CarlyDay says:

    Love the idea of the plates and the those trousers worn by pink wig girl. Adore them.
    Carly. x
    http://www.dressedupdown.blogspot.com

  13. Medical Wigs says:

    It is really great. Some of the ideas of pictures are really creative. Nice photography and very trendy wids as well.

  14. emmet garage says:

    suzie!
    this is the best fashion so far for this year…diy!thank you!

  15. Oh lucky you! That sounds like an awesome awesome trade show.

  16. visionaire says:

    thanks for posting susie!
    i was also invited by Pitti and even got into the car to drive there (only 3/4 hours from where i live) but I fell ill and just could not make it! I am so bummed!
    hope you had fun
    xx
    L.
    http://avisionofneon.blogspot.com/

  17. selina says:

    ah i scrolled down only looking at the hair!!! gotta love rainbow hair

  18. tier says:

    that’s awful lots of plates

  19. sacha074 says:

    That was very useful man, nice analysis. I will book mark this and tell my friends too.

  20. I really like the concepts of this photo shot especially using the plates..

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