Boooo to WHSmiths and my newsagents not stocking the Elle Collections
Yay for the new issue arriving at my desk this morning.  I know it's been out for a couple of weeks but seeing as Borders'
closure has slowed down my magazine intake, it's taken me this long to
get it.

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Why the post on a catwalk round-up publication that's been around for a good number of seasons?  Let's see… I had it on my desk for a couple of hours and at least five people came by and touched it asking "Wow, what's that?" thinking it was something entirely different even though it clearly Elle Collections on it in big letters.  Reason being that the paper treatment of the cover had been changed up to a grainy/matt card and flicking through, well… it's pretty much a typography dream and paper treatment/texture dream.  I may lay my blog out like a toddler but I am appreciative of a good layout in print… well because for a fiver or whatever it is, your eyes should be traversing through the pages with ease and delight and with every page turn, you're not angry that roughly 3.3p has been flitted away.  

Content wise, it hasn't veered too much other than it just looks… really polished…which isn't overly useful or insightful as a description but it does sort of need to be seen/touched to fully gauge what it's all about…

So we have the usual round-ups…

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…the focus on collections (I love the way they've laid out the Viktor & Rolf spread… )

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Then the fashion week tidbits…invitations… and a fun page of Chanel show stats (4,000 hand-painted roof tiles on the roof of the barn…).  You can't see but the section has been short-cutted (hope I'm using the right term…) for easy thumbing and uses a pleasingly-nice-to-touch matt paper.  Other added tidbits are list-orientated… always a bonus for a list-lover like me… what people have on their desks, TweetClouds, what they're looking forward to in 2010 with contributors like Fake Karl and Garance

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V. pleased about Tommy's contributions proving that traversing between Conde Nast and Hachette is a-ok…

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The longer, more engaging pieces in this section is a welcome addition too… in particular Mark Hooper has done a Fashion New Media piece that is fairly well-balanced and not *ahem* fluffy (not naming any names…)

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I'm in love with whoever did image selections such as dedicating a whole page, zooming in on the Miu Miu puppy print…

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…or using eggs to illustrate the 'Beige' trend, a Nick Knight-shot rose to illustrate 'Romance' and a John Currin painting to illustrate 'Lingerie'. 

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So my glee over the copy landing on my desk isn't entirely self-disconnected… Elle also very kindly asked me to write a 'trend' piece where I wax lyrical about the new wave of pastels… I'm most grateful to them for not editing me down to 100 words…

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Like I said though, there are certain things like paper treatments and physical handling of the mag that can't really be emphasised online… ah…it's that obvious nuggin' about the appeal of print AGAIN…let's not delve into that old chesnut, shall we ?  It's so 2008-2009… and this is a Collections issue for Spring/Summer 2010…

Comments (30)

  1. laura says:

    This is exactly what you were talking about Susie… more thoughtful content.
    I’ll have to buy this to read your pastels section. :)
    thanks for being so nice yesterday !
    http://aforteforfashion.blogspot.com

  2. hayface says:

    Wish they had made the streetstyle photos a lot bigger though to see the detail!
    http://le-passe-partout.blogspot.com/

  3. Annie says:

    well worthe the ¬£6 – despite myself being pennisless :( anyway, I saw this, and was like “well, someone is trying to rival POP!”

  4. G says:

    i love it but the past 2 magaiznes have been a lot bigger, and i do miss the massive images but i love the material they have used…not a massive fan of the burberry cover though x
    http://heritagewarrior.blogspot.com/

  5. Zoe says:

    Where can i get itt? Didn’t even realise it was out! I’ll go looking for it tomorroww, opppss.

  6. Leila says:

    Your WHSmith isn’t stocking it? I got mine from my local last week. I agree, I think the paper’s fabulous, the print and layout is so attractive and I think there are some really insightful articles in there. Definately worth ¬£6, I think!

  7. Caigla says:

    I really need to get my hands on this.

  8. Styletastic says:

    really lovely! Even with Borders being shut (still in shock), RD Franks is the place for all those things, it’s like a candy store for fashionistas. Unless you have contributed of course, then too right they should send you one… For us who didnt:
    http://www.rdfranks.co.uk/FRAMES/index2.htm

  9. You’re in it! You are most definitely fab, Susie :)

  10. Sylvia etc says:

    love the swash collection, do you reckon it’s digital print?
    … and maddly in love with MiuMiu puppy print, reminds me of old Biba but cleaner, more now, thank you! x
    http://www.sylviaetc.blogspot.com

  11. susie_bubble says:

    Hayface: They do have larger shots too across two pages…
    Annie: Hmmm…I’d say the format and the typography reminds me more of Fantastic Man than Pop, and that they only really share that paper short-cutting thing…
    Also I think Elle Collections isn’t even in the same category as Pop…it’s a collection round-up and most of them (especially the trade ones) tend to be very functional and very well.. dreary… but I like that they’ve played around with what are essentially, a lot of catwalk images…
    Sylvia: Some are handpainted I believe, and some are digital prints I think… yeah, love the miu miu print too!
    Styletastic: Yarsh…RD Franks is the place…I believe they’re celebrating their birthday soon too during london fashion week…

  12. KD says:

    I’m not a huge fan of John Currin but other than that this magazine seems so perfect for a Friday! I want it, and I want to read your article!

  13. Wonderful! Your blog is absolutely fantastic. Love it!
    http://www.itsadogslifestudio.com/

  14. katy says:

    I got mine in TESCOS!! Made the weekly shop a hell of a lot more interesting!

  15. Vanessa says:

    I concur completely! I spent a good few hours cooing over it when I first grabbed it, then had to fight my boy for it while he gushed about the typography and layout.
    (I think I grabbed the last copy in Liverpool Street WH Smiths by the way…)

  16. rollergirl says:

    I’m in two minds. I think I still prefer the old style large format one. So good for my mood boards and also for gift-wrapping paper (seriously!). But then, I’m sure they aren’t putting together a mag for the likes of me to cut to ribbons.
    I did enjoy some of the articles – I found your article to be one of the bes but the Robin Givhan one was really hard to read! The ‘what’s on my desk’ was way too long and self-indulgent. And the pages with eggs etc, too pretentious for a mag like Elle. God, I’m difficult to please aren’t I! I did love the cover and paper though…

  17. frances says:

    I keep stomping into my local WH Smith, glaring around for a while, then accepting that I’m NEVEEER getting my hands on this lovely x

  18. sssandyo says:

    Well i for one love John Currins’ surreal classicism.

  19. Yi Lian says:

    You’re a good writer, Susie!

  20. Kiyo says:

    Thanks so much for posting this! I’d been trying to decide if I wanted to buy the Elle Collections and I’m going to read this post through a couple more times then decide :)

  21. Rachel says:

    I’ve been thinking about this every time I’ve been into WHSmiths ever since it came out (sorry, my branch stocked 5 copies) and there is still one left on the stand by itself that no one will buy… I did take a flip through but I couldn’t see anything I hadn’t already seen online..
    I’m actually wondering who brought the 4 copies, because where I live a lot of people do buy the Vogue and Elles etc. but I swear I’m the only person who buys the i-D, and my friends and I are the only ones who buy Nylon!
    I’ve never had a collections magazine before though, ¬£6 is quite reasonably priced… I can’t remember the exact price but the Paris Vogue version of the same on the newstand where I live in France is about the price of a nice dress in Topshop…

  22. Daisy says:

    Must must get my hands on this!

  23. I liked the feature about what people have on their desks, too!
    …so, I did my own little take on idea >>>
    http://www.bargainistafashionista.com/2010/01/whats-in-my-laundry-basket.html
    Hope you like it! x

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  25. s.chung says:

    hey… i am from Britain too. and wondered where you can get your elle colllections…

  26. This is exactly what you’re talking about Susie … more thoughtful content. I’ll have to buy this to read the section of cake. :) thanks for being so nice yesterday!

  27. I wish I had done streetstyle photos much larger but for details!

  28. Cartuse says:

    Well worth the ¬£ 6 – despite myself being pennisless: (anyway, I saw this and was like “well, someone is trying to rival POP!”

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