(Laura Mackness' CSM MA graduate collection from Dazed Digital)
CSM grads have been doing the surprising collabo rounds lately with Derek Lawlor's pieces for Finnish label Marimekko's latest collection and now Laura Mackness, who graduated with her CSM MA last year has done a mini capsule collection of tees, tee-dresses and leggings that utilise the simplicity of her cheeky graphics in her MA collection for Swedish chain Weekday. I went a bit Weekday mad last time I was in Stockholm, during its sale period when my eyes popped out at the amount of Acne that was super reduced. However, I didn't spy any collabs of this ilk and judging by the website, it seems like it's only recently in the past year or so ramped this up...
I'm glad they've turned to designers like Mackness though for a fairly straightforward yet effective collab that will also give them the impetus to go it on their own (which Mackness says she plans to do...!!!). With a winky eyelash here, a hand there and even a slight reference to Regina George's holey boob tank, and all around the £20-£30 mark, job's a good un'...
I'm also glad that the collection got some lovin' from Tweet (fast becoming my most fave blog these days...) and Fred Butler who got hold of these amazing inspiration boards from Mackness...
I thought I might delve a bit more into Weekday's ventures seeing as their website is fairly comprehensive with its updates... Oden Wilson, another CSM grad has also done a capsule collection. Wilson now works at Marni but found some time to do a bit of geometric twisting in royal blue...
Peter Jensen has also done a seersucker-filled collection for Weekday...
Home grown designers such as Carin Wester has also done a collection which I believe is in stores now...?
As has Danish designer Stine Goya... both warrant pretty microsites which have more comprehensive lookbook images...
I also don't recall any vintage being present at Weekday nor did I take any notice of Weekday's own collection MTWFSS but then I checked out the Weekday zine that I got at their press day today and saw these images which mixed both Weekday Vintage and their S/S 10 MTWFSS collections together quite effectively...
I especially loved this spread in the zine entitled 'Belarus', shot by Mathias Sterner, using again mostly Weekday Vintage and their in-house label...
Alas, all of this just means I need to try and find another cheapie Ryanair flight to Stockholm given that Weekday annoyingly doesn't have online shopping. It has a collections page which tricks you into thinking it might be an e-store but it's a fakie...
