Spot this rather hairy wild-eyed rabbit on a random position on Hackney Road…

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…and ye shall find Vintroville, a new addition to the vintage enclave of the East but far enough from the Brick Lane crowds to not have it rammed and overpicked…

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Vintroville is of course at the other end of the scale in comparison to Vintage Academe which I visited earlier in the week.  In fact, there's something distinctly un-fussy and in a way, unpretentious about Vintroville because the owners; the lovely Meryl and Laura, longtime friends who don't come from a fashion background at all, are exactly what they proclaim to be… two gals who like what they like, and are having a bit of fun with their new vintage venture which started out as them accumulating piles of clothes and then selling them on Portobello Road.  They won't have tales of clothing provenance to offer up but they will say "That's cute on you!" and for most seasoned vintage scavengers, you don't need piles of words to go with your piles of clothes anyway. 

It was on Portobello Road, that they had Michael Kors and his team scouring away for 'inspiration' – they picked up a shirt from the girls and soon enough they opened up the shop on Hackney Road.  I wonder whether that shirt lead to an actual Michael Kors design…

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Vintroville mottos itself with the phrase "Vintage without Stinkage" and like a lot of vintage places trying to up their game, pieces come clean and fresh (I took a good whiff of the clothes… I wonder what detergent they use!) and they'll do alterations if you want too… Meryl cropped this shirt to go with the cropped/khaki flow of the summer…

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… not that trends are all that important as the selection are basically things the girls are into and more importantly, they're priced at prices they would pay themselves… so nothing is over ¬£60 and even then, most things are ¬£30 or less… in London terms, this is pretty much bargainous considering the lack of damage and smell too…

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I like the simple "I like what I like and it's going into a shop" attitude… and with affordable vintage, it doesn't necessarily need to be overthought and overwrought… 

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I love the touches of new designers in the racks too like Laura Laura's cute knitwear…

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Oh and men can have a gander too…

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Hopefully there'll be a few summer afternoons down at Mecca Bingo and then popping into Vintroville for some finds…  perhaps I'll end up as happy as this lady here…

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Comments (25)

  1. Benji says:

    I’m really enjoying the increase of your features on shopping spots in the last while. It’s cool that they do alterations to their vintage pieces- once in a while, vintage pieces can seem a bit too “vintage”– but is that only on request? Or do they have a section devoted to pieces they have already altered/updated somehow?

  2. Naomi says:

    I’m lovin these clothes…!!!
    That rebbit in Hackney Road looks soo cute…i need to find it :D
    http://fashion-in-pictures.blogspot.com/

  3. Joy D. says:

    I am surprised that this comes across in the photos but it seems like an open and friendly place.
    JD

  4. masha says:

    the cut t-shirt is great and the old woman is so funny))
    http://leblogdemasha.blogspot.com/
    http://leblogdemasha.blogspot.com/

  5. April says:

    that vintage place looks like a winner, loving the cropped shirt

  6. Lovin the “Vintage without Stinkage” motto , class !

  7. Amelia says:

    I just wanted to say how truely inspiring your posts are. You’re the main “idol” who inspired ke to write my fashion blog, and since I started, I’m lovng the experience. You are a beautiful person and are crafted in both how you express your self through clothes and words. You are a gifted writer. I love how the clothes are colour co-ordinated on the rails in this post. Thank you ever so much again. You’ve let me show who I really am through fashion. I am so grateful.
    - Amelia
    thetrendtommy.blogspot.com
    psssht. A reply comment from you would truely make my summer. It would be even better than the Alexander Wang signature high-knee socks. Now, you can’t get much better than that.. Can you?

  8. susie_bubble says:

    Amelia: Wish granted…. thank you thank you for your kind words… couldn’t have come at a better time actually when I’m at a point where I might be doubting the blog…

  9. Nickie Frye says:

    Two words: WIRE HANGERS?!

  10. susie_bubble says:

    Nickie: Good point but hey… small start-ups can’t be choosers!

  11. oh that’s so great that they adhere to that motto coz i absolutely abhor stinky clothes!!!!

  12. Ilove places like this!!
    I can spend hours and hours going through everything..
    That’s why I usualy go without my bf ;-)

  13. Kate Rose says:

    The rabbit looks so good with the crumbling wall and the ivy
    geez this makes me want to open up my own vintage store one day! I love going into vintage stores where the owners obviously love what they do

  14. rebekah says:

    I’d be taking all their jumpers and jerseys off the wire coathangers and carefully folding them to avoid damage!Wire hangers are my pet peeve, they don’t even enter my house!

  15. moi says:

    asif these clowns on here are rabbiting on about wire hangers…do you delinquents have any idea surrounding the costs associated with such a venture? I assume not, do one. Meryl, Laura…go you…awesome little set-up!

  16. pigmonkey says:

    You having a laugh? I love wire hangers. One of my pet peeves is boring and unoriginal people. I’ll be peeling them off, folding them and throwing them in the Thames. Oh dear.

  17. Nice blog and excellent post i really appreciate on hard work.

  18. dreamy says:

    it looks woonderful, i’ll definitely be popping in next time i’m in london town. That orangey? suedey? jacket with lacing up the side looks pretty special in particular.

  19. God, I must say you really scared me with this rabbit. It somehow reminds me the Donnie Darko movie and there the rabbit was scary.

  20. Great post, it will inspires many people who read your blog.
    -mikee

  21. defendor says:

    That rabbit is not cute, it’s scary! lol!
    wow! cupcakes!
    http://wwwbingotime.co.uk/go

  22. anita says:

    very nice finds! you should come visit our country and you’ll find more than what you are looking for. we are the country of second hand clothes,almost every corner you turn theirs a second hand store.
    ___________
    Join the Biggest Football Frenzy

  23. hmm :) I must appreciate you for the post you have shared. . I really like it. . thank you for sharing :)

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