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>> This should have gone up yesterday and some of you may have seen Grazia Daily's ickle videos of a few of us Brit bloggers being filmed saying some ridiculous things (speaking for myself here…) on a Flip camera but how to begin… well err… basically Arcadia organised a 'round table' dinner party of bloggers and print journalists to connect the two together.

Not that we are different species that need interbreeding but I did find it quite novel that a brand like Arcadia felt it necessary to do some intermediary connections especially as they weren't really pushing any product per se.  Tbe gist of it is that they well and truly don't see why there should be any conflict between the bloggers and 'print' journalists and in the name of 'integration', they thought they'd throw a wee get together.  

So who woz der… the list included Paula Reed, editor style director* of Grazia, Clare Coulson of Harper's Bazaar, Claudia Croft from The Sunday Times' Style, David Lamb of GW and also the newly-wed Melanie Rickey of Grazia who really crosses over between both print and blog also popped in.  Bloggers included myself, Steve of Style Salvage, Disneyrollergirl, Laetitia of Mademoiselle Robot, Liberty London Girl, Kristin of The Clothes Whisper and Yvan of Facehunter as official photographer.  

We, zee bloggers basically knew most of each other and whilst it was good to have a catch-up natter, the whole point was 'integration'.  Of course, I have spoken with parties from the 'other side' before, but this time round I personally got sat next to Susan Riley, deputy editor** of Stylist magazine (Stylist is a UK-based free publication – if you do know of it, don't you just look forward to it on Thurs…?  I do…) who hadn't heard of my blog.  We wound up chatting about the free publication model and we sort of ended up concluding that in a way, blogs and the free pubs model were quite similar in many ways.  Connection.  Made.  So apparently we can all be in the same room together without making out like we're Montagues and Capulets (except there are no star-crossed lovers… maybe Melanie Rickey encompasses that couple…).  

Of course, for the most part, it is a silly myth perpetuated by catty news pieces that there is an animosity between online and print.  I'm not saying that genuine mistrust or dislike doesn't exist either.  Perhaps all of that was well hidden and politely tucked away on the night.  Whether it exists or doesn't exist, events like this are certainly most welcome.  You can luck out a dinner party and go home with a good connection with someone or perhaps awkward silence will prevail.  What I'm really saying with that cheesy metaphor, is that a few more 'round tables' like these can only really help the two different practitioners of their media relate to one another.  If it doesn't happen, then you've had some yummy food and your tummy is full (hmmm…check out some food porn on my new Snappetite food journal…).  No biggie.  I'll take tender lamb chops any day…   

Alright, it being Arcadia, perhaps there was a bit of subtle prodding.  I promise his will be of interest to the majority of you guys though.  Perhaps some of you have seen the new Topshop website design, which is also applied to other Arcadia brand sites.  Apparently only 20% of peeps can see it as it's in soft launch period.  Basically it makes for a cleaner, clearer and prettier shopping experience.  We browsed about the sites on iPads and iMacs.  Pretty pretty…  

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Not really related to the event as it was on the wall of the Ivy Club already… but hey the sentiment is there…

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Apologies – I just amended the titles… post-Eurostar posting ain't good enough…

Comments (10)

  1. moi says:

    good excuse to waste money i guess…? or, get a free dinner…score!

  2. Valentine says:

    What a cool event!
    I can’t wait to see what you’ll be doing with grazia!
    http://valentineavoh.blogspot.com/
    -belgian fsahionista-

  3. Chloe Michele says:

    As a student doing journalism, bloggers are often put down to my dismay by our lecturers (ex print journalists).
    I do think a few more round tables are in order.
    http://www.organicfairybread.blogspot.com

  4. Kayyy says:

    I actually can’t believe the editor of Stylist hasn’t heard of Style Bubble. How out of touch is she?

  5. this is a great idea, love this whole integration deal. Good job Susie. thanks for the post
    http://elenavasilieva.blogspot.com/

  6. Pedant says:

    FYI Susan Riley is the deputy editor of Stylist and Paula Reed is the style director of Grazia.

  7. susie_bubble says:

    Pedant: Apologies – have amended – you’re completely right… wrote this up last night on the Eurostar but forgot to double check the titles…

  8. jd says:

    hmmm…I don’t know this Stylist magazine (I’m not in the UK) but I am not buying it that she didn’t know who you were or your blog…how could anyone working in fashion/style & publishing not have heard of you? Can she not read? Does she not know her competition? You are referenced often in glossies, with major spreads etc. If she was speaking the truth that is just embarrassing for her. Sounds more like to me that the superiority/animosity between print and online is alive and kicking for some.

  9. susie_bubble says:

    jd: Stylist is not a fashion title, it’s a womens’ title… and I think Susan writes features that are not related to fashion… I meet MANY people who haven’t heard of the blog and work in the industry – I don’t expect everyone to be on the internet trawling away…
    The blogosphere can sometimes be a very tunnel-visioned world… what is blatant and obvious to most of us here, isn’t to a lot of people… the fashion industry is vast and not all of them are tracking what’s going on on the internet and I don’t think they necessarily need to depending on what line of work they do…

  10. jd says:

    ah ok…I had a quick look at the website. I find it amazing that anyone in the industry would not have at least heard of you…I can of course understand not reading you, not being interested in the kind of things you cover etc., but come on, you have appeared in features in Elle/ Vogue and are name-checked A LOT in print so your reach is far beyond that of the internet/blogosphere. I would have thought anybody trying to get on in a competitive industry would have to at least browse the main titles each month.

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