I'm not sure whether this is a GFW first but a childrenswear collection was shown as part of the Bournemouth show and thus, I give you my first indepth post on childresnwear because I was utterly charmed. Before you write me off as a broody lame-o, I have do also have to say that Anna Lisbeth Teisen's childrenswear collection 'Forget.Me.Not' could also be blown up and still be completely covetable. Be prepared to do a bit of 'Aaaaah-ing' as the cutest set of kids made it down the runway...
What's interesting about Anna's collection is that this isn't a one-time show wonder as she has thought out everything for her childrenswear Annaliv already with a pretty comprehensive website, lookbook, film AND animation short as well as branding materials for her label already. I'm in no position to be dissecting the merits of a childrenswear collection, having err... no young un's myself but I love that Anna balances wearability and practicality with whimsical design. There's no reinventing the wheel when it comes to kids' clothes and all you can do is charm the pants off prospective parents (the ones who are splashing out the dough...) with fantastic imagery with Annaliv has in abundance...
This is the side of Graduate Fashion Week that I love investigating... the complete and utter 'fantasy' and 'make believe' aspect of setting up a business, thinking of everything from business plans to branding. That said, for Anna, this could all be a solid reality and perhaps Annaliv will 'Live' on as a functional childrenswear brand... Mamas and Papas beware!
Ok, I am a broody lame-o... I want to dress a kid up straight away... yes, that is exploitative of me and I will probably get lambasted by real parents who aren't all that concerned with trussing up their kids in furry capes, printed trousers and quilted jackets...
