>> Josh Olins strikes again with this new campaign for Topshop A/W 10-11 which adds even more depth to the lookbook images that went around beforehand...
With these images, it's less of a case of 'Like, Love, Wow!' and more conducive to setting a mood for the season which aesthetically speaking seems to traverse the lines of sensible and minimal, hiking-style outdoor attire and darker (spikier?) elements. It's all looking good for mixing up though so that you don't end up marking yourself out as belonging to one particular trend tribe or the other.
Why all the posting on Topshop you ask when inevitably the same images will crop up all over the blogs like a wild rash that spreads like freckles on sun-ambushed skin (not sure why that precise image came to mind...)? Well seeing as I missed the initial press day, and haven't seen any of this stuff in person, a ritual I've done with Topshop for the past err.... three or four seasons... I feel like I'm desperately trying to grasp at these collections through whatever images that come my way as inevitably I'll be wearing a load of this stuff for real (along with my Whistles, COS staples...). Especially when plenty of sheepskin and shearling warmth, interesting uses of studding and chunky knitwear are all involved. Take away the Topshop label though and they're stunning images all on their own and make me want to rush out into a COLD field (I want below 10 degree temps...) somewhere and layer it up...
**EDIT** I've added more images because to be frank, and I'm still taking Topshop out of the equation, I'm looking at these images as though they could be setting the agenda for colder months to come and perhaps some of you may be too?
Oh and the styling is by Kate Phelan of British Vogue...
