Dolce & Gabbana's strategies concerning the world of online can claim to put a notch on the timeline of the rise of fashion bloggers if there ever was one with their move to place a row of bloggers in the front row and it seems to me that it continues to engage with the world of online in a variety of ways that included live commenting during the show that were logged onto screens suspended in the show venue so that the audiences' eyes kept on being diverted from catwalk to screen. It will probably take a BoF style interview to get to the bottom of where all of this is going and what are the ultimate benefits but for now, I'm happy to partake when asked especially when it's an opportunity like styling the window of the Dolce & Gabbana store on via Della Spiga 26 in Milan. Bloggers styling windows - not a complete novelty perhaps (*ahem* COS) but I suppose it's the Dolce peeps wanting to claim another first - a superbrand, high-end designer muscling in with the bloggers via their windows. Is the love reciprocated?
Well I said yes, because the S/S 11 collection, which we were using to style the windows luckily happens to be one of my favourite Dolce & Gabbana collections of recent years - bingo on the timing. Does it mean I'm a Dolce girl? I'm not sure that's the objective to mould me into one, as Dolce said that what they were after were different perspectives in their visual merchandising, something that was out of the Dolce & Gabbana norm. I think I may have achieved that with one outfit in my window where Barbara, from the Dolce & Gabbana visual merhandising team, couldn't stop chuckling at the fact that I had put lace bloomer shorts over polka dot trousers. I'll err... take that as a compliment?
Anyhow, I couldn't join in on the festivities last night that took place with Bryan Boy/bryanboy.com, Denni Elias of The Chic Muse, Ingrid Chua-Go of The Bag Hag Diaries and Kristin Knox of The Clothes Whisperer doing their windows at night, hob nobbing with Domenico and Stefano as well as Anna Dello Russo (I officially love her more having spoken to her as opposed to admiring her outfit chutzpah from afar...) as I was flying back to London to prep for Paris. So instead, myself and Kelly of The Glamourai did our windows on Friday afternoon.
There wasn't too much time/resources to do an elaborate window set-up so we set about dressing mannequins and frankly Dolce & Gabbana's showpieces alone had enough to play with for visual effect so I wasn't too unhappy about not being able to say... do an artistic video installation as a backdrop... because that's just the sort of thing that I can whip up in no time.
I arrived to find my mug (mostly shots by Phil Oh) on a screen which each window had dedicated to every blogger...
Evidence of the brand's love of gadgetry is embedded throughout the store...
Yet respect for the past is also emphasised with archive pieces such as these corsets/basques from the mid-90s displayed in glass cases throughout the store...
It was these crystals on this archive piece that started the onslaught of me grabbing the statement pieces of the S/S 11 collection for my windows, ignoring my initial ideas to really play with prints...
Such as this heavily crocheted skirt with crystals sewn on so heavy that my one wrist struggled to hold on to it...
Then came another with this skirt embellished with the biggest sequins I've ever seen in my life... it's the magnified Gulliver's Travels' version of a sequin because each one is about 10cm in diameter. I believe the piece was custom made for somebody as opposed to one that featured in the show.
(Pics above by Dennison Bertram)
I also picked out some other white lacey bits and bobs from the S/S 11 collection as well as some polka dotty bits and pieces for a rail that was part demure, part extravagant given that I had some serious shiny bling going on with the two skirts above...
The resulting outfits kind of formed a trio of a weird day to night transition with not too much cohesion other than a love of piling on stuff that included lots of medallion necklaces, scarves, two bags worn across the body and then just an appreciation of the lace, the detailing and the craftsmanship of the pieces particularly in the two statement skirts and the beautiful embroidered sheer blouse that ties at the back...
Gosh, I really hate impromtu signatures - "Write anything you want!" they say and my mind draws an instant blank...
I believe one of the skirts (probably the mahussive sequinned one...) has already been sold within a few hours of my window being done so it will look a little different right now if you're passing by in Milan. I hope it's gone to an owner who appreciates sequins the size of a biscuit...
(Pic above by Dennison Bertram - Wearing Arnsdorf trenchcoat, Whistles lightning bolt shirt and matching trousers, Forever 21 shoes, Alexander Wang clutch, Sarah Frances Kuhn camera chain - more about that later!)

























