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This weekend was a rare chance for me to take a pause from constantly chasing the new and appreciate the bricks and mortar that have stood the test of time.  Alright, so Goodhood, in Hoxton opened in 2007, so four years still isn't a hugely substantial amount of time but the space itself on Coronet Street as well as its buying direction has undergone a few shifts that makes it ripe for revisiting at this point.

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For a start, its womenswear offering has increased significantly so much so that it now occupies the entire first floor and the basement is now dedicated to the menswear.  The brand selection as well as the overall aesthetic mix has also moved away from the 'street wear' category it previously occupied.  I remember early blog posts about Goodhood, used words like 'urban' and 'graffiti-chic' as descriptions, and with labels like Cassette Playa, Bernhard Willhelm under their wing, I suppose owners Kyle Stewart and Jo Sinden may not have thwarted those assocations.  Nearly four years on and Goodhood is a different beast and fortunately for me, I have even more reason to visit this store that has grown into a one stop drop cumulationg of all things wearable, free of pretension and no-fuss 'gooooood' stuff. 

The polite reminder at the door says it all… "Please leave your ego at the door…".  This isn't a shop that you come into and feel like fashion is looming down at you from its lofty high chair, sneering at you, as though you're not worthy (no finger pointing at who actually does that….!).  The current onslaught of ensembles in washed out blue/grey, that look like things to throw on over and over again over the summer courtesy of labels like Sophomore, Rittenhouse and Wood Wood , give you a taster of the laid-back interesting bits and bobs that you'll pick up and wonder why you never lived without them…

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Actually dare I say, for those that aren't even that into fashion (I know there's a few of you out there that subversively read this blog…), these are the sort of clothes that are feel like they're well within conceivable grasp, both in aesthetic and often in price.  Then for fashion nutters such as myself, Goodhood offers up easy-going pieces that you crave after you're done trying to wear a challenging three-armed jumper, incoroporate 15 prints into one outfit or tackle a dress with giant pailettes on it…

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Rittenhouse's aptly named 'Meadow' bikini makes me want to hop on a train to Cornwall and go frollicking on a beach that butts on to a cornfield…

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Peter Jensen's 70s-inspired 'Angela' bag which I've spotted for the second time this month, instilling the need to have it all the more…

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Goodhood's also one of the few places in London to stock Melbourne-label Perks and Mini aka PAM

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This floral print on these Spring Court trainers seem to be non-gender specific as male friends have expressed a liking for them… sadly they're only for the gals…

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If absolutely NOTHING takes your fancy, at the very least you can pick out a pretty shade of Uslu Airlines nail polish…

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Seeing as these are the sort of clothes that you 'slip' in and out of, I had to give some of them a spin… like this Breton-fest of an outfit that involves a Rittenhouse top and a Junya Watanabe knitted skirt which moves incredibly well with its subtle fish-tail mid-length hem.  On a side note, without my saying so previously, Junya Watanabe has been all kinds of brilliant for S/S 11 and A/W 11-12…

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I also loved the slightly heavier weight of this Antipodium trench which is the sort of spring coat that my mother would approve of.  I'm wearing it with a beautifully embroidered PAM smock dress that isn't on the Goodhood website…

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Venture down into the menswear department and in essence, there lie the male counterparts to the womenswear.  It's hard to jostle about in London without being confronted with workwear/heritage-laden nuances in menswear stores but here I feel like the mix is well-balanced especially as Goodhood can call upon the power of a good collaboration such as their ongoing one with Japanese cult-fave R. Newbold.  Leopard print and polka dots are faded into denim shirts, jeans and rucksacks which is why Steve bought the leopard print shirt below to faciliate my stealing it off him…

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I would have clamped a heavyduty belt around these Goodhood x R. Newbold polka dots jeans if they had a size S….

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I therefore couldn't help but try on some of the mens bits such as this Monitaly Ikat shirt with a Goodhood x R. Newbold leopard print shorts.  I'm a menswear dunce who had no clue what Monitaly was before I saw it here at Goodhood but I'll be on the lookout for it… especially when it comes to err selfishly gifting the other half…

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(Worn with Prada shoes all throughout)

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It does feel weird posting about a store that isn't a new venture but I suppose living in London it's very easy to take the places that have existed for granted.  Goodhood is certainly a good un' to keep popping into and if that's physically not possible, their well-designed webstore that gets my e-commerce thumbs up is always at your beck and call…

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Comments (24)

  1. Monti says:

    With B store, and Beyond the valleu, this shop is my favorite in Ldon!
    It’s the shop to go every time i come in Ldon for a weekend!
    Nice to see you too!! :-)

  2. H says:

    Living near Hoxton I am surprised I have never ventured into this store. Thanks for the post as I will be certain to make an effort to visit!xx
    http://www.afashionacityastyle.com

  3. I love your colorful animal print suzie always stylish and fab :) xo Mimi

  4. totally go for the look with stripes… you look amazing wearing that skirt
    http://www.gingeraftertaste.blogspot.com

  5. callahan says:

    I havent actually visited the store yet, definatly have to get down there, I love the Wood Wood t-shirts, and the fact that it says it all on the door with that sentence….thats how every shop should be.

  6. Sian says:

    This is my favourite shop in London. Great stuff that’s hard to find anywhere else. It’s just a shame I don’t have the financial means to buy stuff till sale time.

  7. Onyxsta says:

    http://say-bleurgh.blogspot.com/ i really do love that quote.
    can’t believe this is in london….must pay it a visit :)

  8. POLKA DOT JEANS <3 too good for words.
    also adore first striped outfit
    http://heatherheartsfashion.blogspot.com/

  9. Brigadeiro says:

    Love the Junya Watanabe skirt and Ikat shirt!
    xx

  10. Olive says:

    I’m fallin in love with your last ensemble! how can two different pattern looks good to be together..

  11. wfs says:

    I love the collections. seems costs too high.

  12. nana says:

    Love your prada brogues! :) And the first otfit was my fav. Stripes, here I come!
    http://avecdeslunettes.blogspot.com/

  13. Totally awesome collection. I love the collection! Very beautiful and color combination very superb. I am pleased with it. Thanks for sharing!
    Mannequins Lyon

  14. nice combinations!!
    thatmeltingcheese.blogspot.com

  15. Love the clothes and admire your choice of combinations
    http://www.in-the-fashion.co.uk

  16. Aura says:

    wow, cute style! :)
    i’m just arrived, look my blog! :D

  17. j. says:

    “Please leave your ego at the door…”.. i love that!!
    Oh Susie Bubble, I would love to read a post about ‘what to wear on a wedding’
    =)
    J.

  18. Dorothy says:

    Agh, everything you are wearing in this post is just quirky brilliant perfection. Especially love the striped outfit with those Pradas and the ikat shirt.

  19. january says:

    loooove the polka dot denim shorts!!!!!!!
    january, x
    jessicajanuary.com

  20. Laura says:

    You look extremely beautiful in this post Susie. L

  21. i think those sandals are quite special so this is the first giveaway that ive ever entered. i bet that makes you feel special lol
    your outfits always amaze me
    margief 2945abc45 0420

  22. Nicola says:

    Did I already say how much the prints kill me? and the tri-colored shoes just perks up any outfit you can think of. Purdy! *Swoon*
    http://lifo.com

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