>> I think I'm getting fash-vid happy at the moment because I've got nothing to do whilst I dawdle about, waiting to recover all my lost goods so that I can get back on the blogging track.  Thankfully, the lovely people at Miu Miu have given me something for me to tease people with.  If the refreshing pairing of Bruce Weber and Miu Miu in the new A/W 11-12 campaign wasn't exciting enough, for their second Women's Tales film that is not so much a campaign fashion video but a cinematic collaborative project where the clothes have an incidental presence, they have commissioned Lucrecia Martel, the Argentinian director of The Headless Woman to take on the next short.  From the last slightly surreal powder room romp at Claridge's directed by Zoe Cassavetes, I think Martel's interpretation of the A/W 11-12 refreshed-forties collection is slightly more haunting and clearly film noir-inspired where you see glimpses of those imposing silhouttes that seduced me on the last day of Paris Fashion Week in March.  The second teaser is out on the 11th July on the website with the premiere happening in LA on the 19th.

I wasn't going to give out the campaign lovin' seeing as EVERYONE else in the world already has done so but when the website makes it that much easier with saveable images, it's hard not to be utterfly floored by the refreshing change-up in Miu Miu's campaign format, bringing Bruce Weber and subsequently a lot more unpretentious natural warmth into the fold.  No prizes for guessing my favourite shot out of the lot.  To see a slice of gringy pizza in a Miu Miu ad campaign contrasted with a Gloria Swanson-esque sequinned shoulder dress just makes me beam.   

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**EDIT** I knew comments would come up that are the sort that echo the sentiments of this Daily Mail article which berates the campaign as inappropriate… I've replied in comments but I thought I'd add a note here…

This is a consenting young adult who is already acting in films where the subject matter is more harrowing than the premise of this fashion campaign.  She's not being 'used' – she and her agent has signed a consenting contract where she's probably getting a sweet chunk of money in the same way that she has done with her acting jobs. She isn't some 'dumb kid'…

When she wears the clothes outside of the campaigns at events it's convincing enough to deem her a likely candidate for this campaign.  If anything I'd be more horrified if it was someone else older who was not right for the brand at all..

I just think we need to divorce our eyes from the image of her as a 'girl' – this is someone who has been 'working' in a different capacity from most normal teenagers.

Also I don't feel we as fashion consumers need to project ourselves into the picture in order to see ourselves in the clothes.  I don't buy this argument of "Oh this is a child selling clothes to grown up women".  I love the images not because I see myself mimicking Hailee in any way but because Bruce Weber has brought something new to the table and actually, if he had shot with a normal model, I'm not sure the results would be half as arresting.  In turn, if or when I come to buy the clothes, I should think myself or any women my age or older can see past the campaign and see the collection for what it is.   With reference to the collection, I'm glad they used someone younger to hone in on the fact that Miuccia has looked to what can be aging Joan Crawford-esque silhouettes and given them a youthful update (apt for the brand and its demographic…)

We need to look at specifics here and not just write this off as the fashion industry being infantalists  – there are far worse instances when children are used in fashion.  This isn't one of them…

Comments (28)

  1. l says:

    the glitter shoes. wow

  2. Kteis says:

    Oh, this is so cute! Thanks for sharing :)

  3. Stacy says:

    Lovelovelove. Films are my favourite!
    xStace
    http://teeandfame.blogspot.com

  4. Pedro Garfo says:

    Love… :)
    Visit: http://pedrogarfo.tumblr.com/
    Pedro Garfo
    Mens fashion Blog

  5. I love the shoes!
    Copper Etiquette Shop Dresses

  6. mlmag says:

    love ;)
    ICON FASHION: Charlotte CASIRAGHI
    http://t.co/WrU1vg

  7. Meena Dhuga says:

    i LOVE this post so much! so cute, thanks for sharing susie! :)
    http://pinklemonsorbet.blogspot.com/
    Meena xxx

  8. Jené says:

    I’m obsessed with everything Mui Mui and I love Hailee Steinfeld, but there’s something a little odd about her in this collection. Minus the shoe picture that one seams to work best!

  9. They have a great look!

  10. Fantastic post and its all new pic so really effective for our life style amazing

  11. Sophie says:

    i love the glitter shoes – sooo cute! would go great with the Irwin & Jordan Navy Kryptonite Jacket!!
    Available from http://www.theclothesparlour.com

  12. Sophie says:

    i love the glitter shoes – sooo cute! would go great with the Irwin & Jordan Navy Kryptonite Jacket!!
    Available from http://www.theclothesparlour.com/

  13. Adele says:

    she’s so young! it creeps me out when girls get dressed up as women- in campaigns and on the catwalk. the pizza and the shoes one, admittedly, address and balance the awkward side of it, and she does wear miu miu well in real life.

  14. Choclitfreckles says:

    shame the model is the same age as my daughter and is being used to advertise clothes that only grown ass women can afford to buy. The kid looks dumb & quite frankly, it’s bullsh*t.
    BE SILENT. CONSUME. DIE.

  15. susie_bubble says:

    Adele/Choclitfreckles: I think we’re missing the point here… this is a consenting young adult who is already acting in films where the subject matter is more harrowing than the premise of this fashion campaign…
    She’s not being ‘used’ – she and her agent has signed a consenting contract where she’s probably getting a sweet chunk of money in the same way that she has done with her acting jobs. She isn’t some ‘dumb kid’…
    When she wears the clothes outside of the campaigns it’s convincing enough to deem her a likely candidate for this campaign… I’d be more horrified if it was someone else older who was not right for the brand at all….
    I just think we need to divorce our eyes from the image of her as a ‘girl’ – this is someone who has been ‘working’ far longer than normal teenagers…
    Also I don’t feel we as fashion consumers need to project ourselves into the picture in order to see ourselves in the clothes. I love the images not because I see myself mimicking Hailee in any way but because Bruce Weber has brought something new to the table and actually, if he had shot with a normal model, I’m not sure the results would be half has arresting. In turn, when i come to buy the clothes, I should think myself or any women my age or older can see past the campaign and see the collection for what it is – beautiful and actually given the 40s references, I’m glad they used someone younger to hone in on the fact that Miuccia has looked to what can be aging Joan Crawford-esque silhouettes and given them a youthful update (apt for the brand and its demographic…)
    We need to look at specifics here and not just write this off as ‘child fashion porn’ – there are far worse instances when children are used in fashion. This isn’t one of them…

  16. theabraham says:

    I think what Miu Miu is trying to say is that today, fashion and art have gained boundless possibility of what kind of juxtaposition is to be utilized as to convey a message.
    However Im sure no harm or no strain is intended. But sometimes, the strident images and somehow socially provocative mixture of ideas is a crucial factor in art.
    But admit it, it’s beautiful. And it’s working. I hate to say this but haters hate because they lack understanding.

  17. Kazuko says:

    totally agree with you, Susie! i don’t understand all that fuss! it’s a beautiful campaign, she still looks more like her age and not vamped up (which i find appropriate), and there are so many other 14-16 year old models in the fashion industry (not that i would let my daughter necessarily model at that age – but that doesn’t matter here) – so what? i also don’t understand reproachful questions like “does miuccia want her clients to relate to a 14-year old? is that her target group?” it only makes me laugh. i mean, when i look at other campaigns featuring grown-up models – i also don’t really see myself in or relate to them. and still i like the campaigns. it’s advertising – they never sell the truth, they sell dreams and pretty stories. has always been like that, will always be.

  18. Becky says:

    Hear hear Susie! I’m so bored of these jealous critics putting Hailee down. She’s 14, big deal, so are like half of the models we see on catwalks these days. At least this 14 year old has actual substantial talent, character and a bit of meat on here bones.
    Lovely post. Totally with you on this one. x
    http://cocoandcake.com/2011/06/29/hailee-steinfeld-megastar-in-the-making/

  19. Adele says:

    Ok I don’t think I was quite a ‘hater’ back there- nor reflected jealousy, negativity or stupidity etc. I just said that for me her age is a sticking point. And I stand by that, as a personal opinion that is admittedly probably tied up in my own brain with happenings other than just the subtleties of fashion; one that reflects my own aesthetic judgements (prejudices?) alone, and as something that knows nothing of Haillee Steinfeld personally. And DEF, I hope, not as a Daily Mail style rant!
    I speak merely as one other singular consumer with a different opinion- of which, as long as it’s all meant in good spirit (always), can only be as valid as any other, right?
    You make a good and compelling case Susie- as always, it is much appreciated!

  20. Kelci says:

    If we’re going to freak out about Hailee in this ad campaign, we should freak out also about the 14 and 15 and 16 year old girls that are modeling in foreign countries non-stop season after season. But the truth is if they think they can handle it then it is no longer the public’s place to make judgements.
    sartorialroadmap.blogspot.com

  21. **Nova** says:

    I’m 17 now but I remember 14 well and if people had implied back then that I was incapable of decision-making I would have been pretty pissed off… Maybe its the fact that 14 was along time ago for many but I think its important to remember that a “child” of 14 does not have the same ability to reason and the same maturity as a child of, say, 7. If she wants to be in films or an ad campaign then power to her! As long as she is not being exploited (which she clearly isn’t- I don’t see nudity or sweatshop hours in any of this) her decision should be seen as valid. The campaign wanted to convey the idea of dress-up and it succeeded beautifully! =)

  22. Those pics are cool, I’m not sure of that, but do you was in Paris this week, at maxime simoens fashion show?? I saw a girl seems like you…
    xoxo

  23. choclitfreckles says:

    Comrades, the purpose of these advertisements is to produce revenue & to enrich shareholders. This is the ugly truth. Children & young people are recruited as consumers almost from when they first become concious beings.
    Does this child have a choice? She is chosen to play her part in selling these empty fantasies because of her youth and beauty; it is simply an example of the cult of youth that is the bed rock of modern consumerism. No doubt she is compensated handsomely with her ‘sweet chunk’ of the spoils…meanwhile our young people are plunging, ever faster and deeper into the hedonistic frenzy & narcissistic fury that, it seems, is their dubious birthright.
    CONSUME. BE SILENT (or prattle hollowly). DIE.

  24. Hair Shears says:

    i like her hair style so simple and attractive amazing

  25. You would think, in this day and age, things would be easier to find on the internet, but I spent a couple of days looking, before I found a funeral notice for one of the young boys in a photo. He’d died last year, but on the notice were names of his children. I called the funeral parlour, and the woman there told me she would be happy to forward a letter to the children.

  26. Jessy says:

    I love those shoes and the handbag, when I see
    them I get the impulse to go shopping.
    Greetings from the Germany Fashion friends,
    Jessy from http://www.designer-marken.com

  27. the model is stunning beautiful women.personally, i like your dark & edge style cause i feel it’s part of you.wish you all the best as always.these photographs so much interesting channel on the boat ones!you have done fabulous work by touching emotional images.

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