This is all going to look like one confusing heft of an image post. From Cheap Monday's S/S 12 show at Stockholm where supposedly the references to the 60s/70s, I seem to have dug up a plethora of things that don't correlate with what the designers intended. Can I help it however that the combination primary brights, giant rivets, wipe-clean surfaces and pared down shapes in the collection that invite you to play conjures up the following for me…
(Bon Magazine Summer 2011, Shirley Manson giving some lip, Tim Gutt for Dazed & Confused 2007, Cathy Dennis looking VIVID)
"This time we look back upon a time when our parents were young and a new generation was turning the older generations' concepts and ideas on its head. We celebrate and focus on a period when groundbreaking new ideas were perceived with a deadpan seriousness and where the irony of today was unheard of."
Cheap Monday's creative director Ann Sofie-Back and Orjan Andersson asserted that it was about their parents growing up at the end of the 60s to early 70s but as the show was soundtracked by a chart attack courtesy of J. Lo's On the Floor and surely a 21st century classic, Rebecca Black's Friday Song and some somewhat 90s vibes kept on coming at me, the whole thing was a little bit of a decade confusion. My own image recollections above don't help in clarifying matters.
Still, I don't necessarily need to nail down a Cheap Monday collection's decade origins. A whole rabble of kids at the show were pumped, fed by bright hues, purist shapes and an ironic love of chart hits. Cheap Monday have been trying to get the balance of concept and accessibility spot on for the past few seasons, which always throws up provoking pieces that for the price sets a BARGAIN alarm off in my head. They seem to be able to really play around with their ready to wear line leaving their business mainstay, the skinny jeans to just tick along nicely. A/W 11-12 already sees nihilistic PU pieces going into store. For S/S 12, shirts with acrylic pockets, rivet covered sweatshirts and two-tone lace-up shoes (no guesses where they were lifted from) will probably find themselves being hunted down.