• #insideout oi oi @cosstores and @currentelliott - who made your clothes??? @fash_rev
  • Last @designerjumble outfit of the day - @saundersstudio jacket, Betty Jackson jacket, Antithesis shirt, @fromsomewhereuk top, Loewe skirt, Luella bag
  • More brilliant @designerjumble pieces @prada top and skirt, Antony Price parachute dress @rupertsanderson shoes
  • Made In Britain pieces by @jameslonglondon and @topshop Who made your clothes? #InsideOut @fash_rev
  • Amazing pieces from a 1,500 collection of Hannalore Smart, widow of Circus King Billy Smart Jr... Alaia,  Gaultier, Comme, Issey Miyake, Prada... All going into @designerjumble soon with some on auction!! Gaultier corset, vintage customised jeans, Prada shoes, CdG skirt - very Meadham Kirchhoff SS13!

>> I've had to physically sit on my hands to stop myself from uploading pictures from the ASOS S/S 12 press day.  As per the unspoken laws of high street press days, nobody's really allowed to put up pictures before the pieces hit the stores for fear of competitors copying their designs.  Except they're err…also err… copying other designers.  No matter, rules are rules and I'm not slaving away on a forty pic plus post only for someone to slap my wrist in an email.  Instead, we have ASOS-sanctioned posts that show no real detail and give you mini glimpses of what's to come… 

ASOS_SS12_PRESS_DAYIMG_2235

ASOS_SS12_PRESS_DAYIMG_2243

ASOS_SS12_PRESS_DAYIMG_2259
ASOS Revive

ASOS_SS12_PRESS_DAYIMG_2343
ASOS Salon S/S 12

ASOS_SS12_PRESS_DAYIMG_3475
Me trying to zoom into some Mexican-inspired embroidery… 

… not terribly insightful are they?  I did learn that I look like a misshapen potato head when I'm taking pictures with my camera… GREAT…

Let's rely on the power of WORDS instead of scanning quickly across a page.  Across their convoluted strands of lines – ASOS Black, ASOS White, ASOS Salon, ASOS Revive, ASOS Africa AND their ASOS Mainline, buying of other labels, collaborations with designers and creatives, they've got a spectrum of product sewn up in the bag and have nailed S/S 12 with a flourish – off the top of my head, there were primary hued nubbly tweed brogues, pastel lurex t-shirts, Balenciaga-esque techy fabric mixes in ASOS White, nineties sportswear redux in ASOS Revive with a brilliant Made in England lilac creeper shoe, a spitting image of Christopher Kane's S/S 12 cut-out dresses in a metallic floral lame in the ASOS Salon range (less retro and more modern this time round), a riot of scribble prints in ASOS Black, leather-fronted gym shorts with mesh sides, gradiated colourful knitwear, trips to Mexico and Puerto Rico manifesting in pyjama jackets and trousers, a brilliant collaboration with  Piers Atkinson and a host of rucksacks and flatform shoes to match.  In short, spring/summer product drops on the site can't come soon enough for me.  

The good thing is that 99.9% of everything I saw at the press day will be going into production and aren't just phantom pieces doomed to be seen in magazine shoots and not much else.  ASOS Black's latest A/W 11-12 offerings, which just landed on the website is testament to that, with much of the neoprene laser cut-outs, plastic embellishment and geometric sequin work that I saw at last season's press day, present and ready to go on site…

Asosb1 Asosb2

Asosb3 Asosb4

Asosb5 Asosb6

This slope shouldered neoprene shift w/ pleasingly shiny Fisher Price toy beading from ASOS Black's current A/W 11-12 collection will imminently be coming to the site and certainly surpasses the expectations of its originator.   ASOS Black has been slowly changing up its remit of 'ooomph-giving' statement pieces and will take a wildly different turn next season but for now, if you're wading through the deluge of party frocks for the Christmas season, know that they needn't be shackled with the conventional tinsel, glitter and glitz… why sweat in crushed velvet when neoprene is an infinitely more interesting sweaty fabric choice instead?! 

IMG_1058

IMG_1079

IMG_1091

IMG_1075
(Worn with Slobe Ieana navy tulle skirt, Beau Coops scuba wedges)

Comments (25)

  1. Silverdaze says:

    I love the red dress. The models red hair is beautiful too. Pity we can’t see it from the front.

  2. Duck says:

    Even from a great and blurry distance I can tell I like the colours and prints from the ASOS White collection. I also like your neoprene-over-tulle squid-shaped look.
    xxx
    Duck

  3. mrdavidPOP says:

    Love asos, i love their price points even more! lol
    http://thefashionphotomoto.blogspot.com/

  4. beautiful pieces. looks like a great collection!
    xx
    http://canvasofculture.blogspot.com/

  5. Gaby says:

    Looovvveee that colour!!!
    Interesting though how they don’t want to you upload photos yet – and as you so perfectly point out their reasoning is not really valid. Anyway – the glimpses do leave me wanting more and I look forward to seeing the rest!
    Gaby xoxo
    http://www.spokesndaggers.blogspot.com

  6. hiba Msi says:

    nice collection, so beautiful

  7. Hannah says:

    the blue beading on the dress is so sweet. really strange and mesmerizing.

  8. amanda says:

    oh man asos africa looks so promising!

  9. I like the colours and prints from the ASOS White collection.I blue top with cutworked pattern looks great….

  10. I LOVE your blue top/dress/sweater, and the way you styled it with a tulle skirt and scuba wedges. LOVE, LOVE, LOVE IT!!!!
    xx
    maya

  11. I love the cut out style of the red dress, beautiful.

  12. Looks very promising! Wish I had been there to see it myself. Happy that creepers will be hot during S/S12. Love it
    XO Charlotte
    http://www.thefashionguitar.com

  13. Constance says:

    Those dresses… I’m in love! totally!

  14. Great pics. Actually the girl in blue dress is looking so cute and her dress is so elegant.Really it’s an amazing collection of dresses.

  15. Natalie says:

    Not to start an argument, but you wouldn’t expect to go to a designer’s atelier and post photos of their collection before the show so why expect to go to a store press day and do the same?
    Also saying that what they do is simply “copy” other designers, really belittles the hard work that high street buyers and designers do.

  16. susie_bubble says:

    No you’re right but the high street’s equivalent of a designer’s SHOW is effectively the press day, so I guess there’s no point in having a press event that invites bloggers etc if they don’t wish coverage of it. I’m happy to go and get excited about the collection for myself but what exactly is the point of having us there then… felt a bit silly going around taking pics that won’t actually end up anywhere…
    You’re also right about the high street doing more than just copying but in ASOS’s case, there was a LOT of influence and in the end the high streets are drawing from the same lot of sources so the fears of competitors copying each other ends up being a bit unfounded when the original source of the collection’s roots end up being the same….

  17. Donna Sherry says:

    All of those dresses are just fab. Love it!

  18. All unique stuff out there, I liked the ASOS AFRICA the most. The clothing was fantastic to watch for. Thanks for the new ideas and innovations.

Comment below