• #insideout oi oi @cosstores and @currentelliott - who made your clothes??? @fash_rev
  • Last @designerjumble outfit of the day - @saundersstudio jacket, Betty Jackson jacket, Antithesis shirt, @fromsomewhereuk top, Loewe skirt, Luella bag
  • More brilliant @designerjumble pieces @prada top and skirt, Antony Price parachute dress @rupertsanderson shoes
  • Made In Britain pieces by @jameslonglondon and @topshop Who made your clothes? #InsideOut @fash_rev
  • Amazing pieces from a 1,500 collection of Hannalore Smart, widow of Circus King Billy Smart Jr... Alaia,  Gaultier, Comme, Issey Miyake, Prada... All going into @designerjumble soon with some on auction!! Gaultier corset, vintage customised jeans, Prada shoes, CdG skirt - very Meadham Kirchhoff SS13!

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The proof of success of the Bright Young Things project at Selfridges London is in the fact that they have run with it for the second time.  This time last year, a group of womenswear, menswear and accessories designers took over the Selfridges London windows as well as creating exclusive product for the store to sell.  It's the one opportunity for truly new design to take over the store which for the most part is somewhat restricted with buying in progressive and young designers especially in fashion.  It can't be overestimated how great the exposure is for a designer to be featured in windows that get some seriously high eyeball traffic.  Still, it's a two-way gain for both Selfridges and the designers.  The product did sell well last time round.  Clearly the Selfridges customer can take a chance on the unknown and for Selfridges, it's surely a good thing to have some product diversity beyond the usual lot of labels that we've come to expect.  

This time round, menswear and womenswear designers are being launched together along with some graphic and interior design talents being given windows too which means the whole stretch of Oxford Street as well as Duke Street has been BYT'ed to the max.  Yes, I just said "to the max".  Their free rein over the windows and the diversity of styles means that plenty of tourists were snapping away and people were actually noting down some of the names and websites which is encouraging stuff.  

On the womenswear and menswear floors, there's also a lot more product to buy from the designers, some of which has been exclusive tinkered for Selfridges, with all of it exclusive in general because these designers don't yet have London stockists.  The online offering is a lot stronger this time round with Selfridges e-commerce pretty much offering all of the Bright Young Things' things so even if you can't go and see the windows in person, you can browse their wares.  Prices do run from affordable to hideously prohibitive.  Then again, if we treat it like Fashion Frieze, most of these pieces also feel like one-offs/limited editions for those cogent connoisseurs out there.  I'm showing my support with this fifty plus piccy post.  I can't show the ¬£¬£¬£ but I can stand patiently on bustling Oxford Street waiting for people and buses to go by to get shots of the windows…  

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Sorcha O'Raghallaigh has a sorceress/witchy name and creates clothes that are fit for such a role.  Who doesn't want to look like a non-century-specific sorceress?  Her clothes are fantastical but are not completely away with the fairies.  In fact, the pieces that she has created for Selfridges include gold leather collars and crocheted maxi skirts – all subtle nods to the magic she creates in her imagery and clothing.     

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You'll probably be familiar with Maarten van der Horst, he of the Hawaiian and nylon ruffle fame.  Remember?  He created a power puff of a piece with me for Peroni and basically, from now on end, my summers are simply incomplete without wearing a piece of his.  A few pieces of his Hawaiian fun are now available at Selfridges.  They're a pretty penny but I promise the make is first rate and whoever can afford it will have a lot of fun wearing them.  Pina coladas, ratty deckchairs and sunnies are essential accompaniments.   

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MASC is the one Bright Young Thing who I didn't know too much about.  Founded in 2011 by Billy Yick and Duncan Shaw, it concentrates on minimal design and simple geometry.  MASC conveys ideas of concealmeant and masking which explains why the revolving mirror window display… 

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Alice Lee has been knitting up monochrome ensembles for a few seasons now and lately has been integrating leather into her knits to add weight and detailing that look sort of like skeleton patterns…   

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Adam Andrascik has still been incorporating paper-like tears into his clothing but the materials have lightened up and the tears are less dramatic than what they were before which means we can buy into shirts and skirts that come fragmented and deconstructed with ease.  I have my eye on one of the skirts that would confuse the hell out of my parents ("Your skirt is really damaged," they say. "I knooooowwww…. it's SUPPOSED to be like that!  DUH!")

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Oliver Ruuger is part of a group of LCF MA designers that really caught my eye last year.  There's something quite predatory about his umbrellas with tasseled handles and porcupine-studded briefcases.  It's a strange take on the classic City rat racer accessory set.  The umbrellas are really beautiful objects in person.  They're definitely not for people like me who'd forget it in a nanosecond in some random Starbucks.      

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T.Lipop by Tom Lipop is actually a full ready to wear and accessories label but Selfridges have honed in on his beautiful bags that are especially striking in the all-white window display.  The magnificent white rucksack is for sale but online are smaller iPad cases and messenger pouches. 

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I couldn't help but poke about the menswear too.  London's menswear scene is a constant explosion, and one that produces clothes that constantly sway me to wear things a baggy and oversized.  I'm fine with looking like a deranged hip hop wannabe.  Clothes with elasticated waistbands and slouchy fits just mean I can eat more anyway.  Selfridges have taken in plenty of Alex Mattsson's vests, shorts and caps, perfect for when I feel like blasting Fabolous out loud.  

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William Richard Green's window was one of the most eye-catching with its illustrations by Martin Wollerstam.  The lively display counteracts with the sportswear-derived monochrome pieces by the young menswear label.  

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I apologise to Shaun Samson for photographing his window rather poorly.  Lighting wasn't on my side.  It's a shame because the vibrant Peru-inspired weave really stands out on the shop floor and once again, I find myself wondering whether I can take on these seriously oversized tees and shorts.  

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Another designer who has taken to the b-ball shorts and oversized tee is Astrid Andersen.  Her take on basketball attire involves lace, gold and silk prints adorned with sunsets, palm trees and birds of paradise.  This really is the stuff to be wearing when I'm going through my iTunes nodding my head heavily to old Missy Elliot.  

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One window was dedicated to a group of potential break-out stars.  Together with University of Art in London's Future Map cream of the crop design graduates, the window showcases the work of seven of its stars ranging from jewellery, lighting and ceramics design to illustration and graphics.

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A new category has been added to this year's Bright Young Things with up and coming talents in art and design and even food showcased in the windows as well as product in store.  Tinker & Tailor, an interiors design duo between Adam Towner and Katy Gray Rosewarne recreated their studio in the corner window of Selfridges to give people a better idea of their influences.  Many a girl walked by and literally drooled at the display of STUFF, which tapped into their inner hoarding and scrapbooking self.  

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Comments (20)

  1. Kiara King says:

    Thank you for such a colourful and inspiring post! I completely agree that this is not only fabulous exposure for the new design talent, but also for Selfridges London and their brand. And must I say, these may just be the most exquisite and creative window displays I have ever seen – I could let my mind wander within then for an age!

  2. Krys says:

    The mannequins for the Maarten van der Horst collection are absolutely insane– but it also makes me, at least, want to go inside and see if the clothes are as eccentric as the display which they are. Thank you for sharing all of these photographs. I hope that Selfridges continues to make Bright Young Things into an annual project because showcasing new talent is a great way to start off the year!

  3. aaaaaah i need these things in my life, these up coming designers are amazing!

  4. That was one amazing report on all upcomers!! Loved it!! Congrats! :)
    Greetings from Santiago, Chile.
    http://carethewear.wordpress.com
    @cristianpavezd on Twitter.

  5. Alicia says:

    Susie, I seriously love when you make posts like these. No one quite profiles truly great new talent like you. Tinker & Tailor looks great, as well as Alice Lee. Can’t wait to see what else comes from them!
    http://www.kittenmasks.com

  6. A Brit Greek says:

    Stunning, and this is why I miss London so much! I love the support that Selfridges has for fashion/upcoming talent. Wish they’d do something like this in Greece at Attica – similar to Selfridges!

  7. Nicola says:

    Many thanks for this post with such lovely window porn! I live in Scotland and often miss out on these fab displays.

  8. Cocoanna says:

    If only I were able to “pop into” Selfridges, but alas, I haven’t the time… nor the money. Exquisite photos Susie, some fresh new talent to keep a hawk’s eye on.

  9. Nathan says:

    omg i saw this too the other day! i love it and am so glad that selfridges remains to promote awesome new young talent that the industry thrives on. the exposure for these designers will surely change their lives. I know that you are a fan of Maarten van der Horst and so am I and I am prepared to head on down there to check out his collection and own a few pieces myself! love ur support for them susie!
    “nei hou ging ah!” – cantonese: “you’re really good” lol
    http://style-niche.blogspot.com

  10. haidee says:

    wow theses designers are incredable lv them
    http://www.haideeandco.blogspot.com

  11. Izabela says:

    such creativity, its inspiring! and such a fantastic report. thank you! xo
    reinade-lanoche.blogspot.com (NEW!)

  12. laura says:

    Wow there really is some amazing talent here! So inspiring…. its great to see Selfridges supporting up and coming designers.

  13. Love MAARTEN VAN DER HORST!!!!!!!!!
    i’m just starting out and maybe afew accessories you’d enjoy. http://izeefundano.blogspot.com/

  14. Serdane says:

    Very original ! I love new designers because they bring new interpretation about fashion ! Love the colors !
    http://www.younglington.wordpress.com

  15. S.P. says:

    Looks like I need to pay Selfridges a visit. Tom Lipop was on Project Catwalk wasn’t he? The Project Catwalk alumni seem to be doing very well for themselves lately.

  16. Deadly Bite says:

    There’s some really interesting stuff in there :)
    The ones that have impressed me the most are Sorcha O’Raghallaigh, Adam Andrascik and Alex Mattsson… oh, and are those lace skater pants on Astrid Andersen’s collection? :O I love them, and I’d really love to see every rapper/skater on the planet wearing that :D
    Love! xx

  17. Heidi says:

    I LOVE the windows of Oliver Ruuger and T.LIPOP, how inspiring!

  18. P.C. Progeny says:

    I appreciate seeing new and upcoming talent. This is a great article!

  19. pauletta says:

    great creativity, talent and super windows!

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