I'm a slow luddite from the stone age that hasn't caught on to the Shazam app until now because I don't use an iPhone.  All thanks goes to Emily Weiss of Into the Gloss for clueing me in during the Rick Owens show and me proceeding to Shazam my way through the show even though there was only one song on for the duration.  Slow-mo me has finally caught up with the rest of the world and I've loaded it up on my Android Samsung phone and have been violentlyShazam-ing it up at the shows to check up on show sound tracks.  I can't really articulate how important the soundtrack is to a fashion show until I see a fashion show where the soundtrack is so god awful (without wanting to name examples…) that it kills about 50% of any merit that the clothes did have.  If you had told me this three years ago, I would have laughed in your face.  After all, it's the clothes that really matter but now, having seen a fair number of shows, I've definitely had instances where using evocative certain songs have made the clothes stick longer on the brain and vice versa, unmemorable show soundtracks have rendered clothes forgettable.  It's not that all the songs are tracks that I'll listen to over and over again but there are certain beats or basslines that seem to get stuck on a video loop in the brain with the looks alongside it, playing over and over again.

These are the ones that have been on my mental showreel loop from Paris Fashion Week… 

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Dries Van Noten Bon Iver – Woods

There was a bit of a love hate thing going on with this song as its acapella and vocoder qualities did grate a few people.  I'm not the biggest Bon Iver fan but this song was the perfect accompaniment to Dries Van Noten's show held in a sumptuous room at H√¥tel de Ville and paired with those brilliant V&A derived prints (more about that later).  When asked about the song, Van Noten said it was perfect for the present day when there's so much uncertainty and therefore those ten minutes or so became a deafening moment of reflective clarity, backed by Justin Vernon's reverberating voice.  

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Rick Owens Zebra Katz (ft. Njena Reddd Foxxx) – Ima Read

A wall of fire wasn't the only bit of drama at Rick Owens as lyrics coursed through your head going "Ima read that bitch, Ima school that bitch, I'm gonna take that bitch to college, I'm gonna give that bitch some knowledge."  Once we had Shazamed the track, we immediately went back home to put the song on repeat on YouTube.  Weirdly as Owens was trying to project a certain "brutalism" with this collection as he had this cutting song in his head, the collection was softer than one would think.  Contradiction works for me when it sounds this good. 

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Lanvin The Field – Is this Power

Lanvin always cuts a wide-ranging sountrack, gradually building up on a thumping electro start and ending up with something that's a happy crowdpleaser and gets everyone up on their feet.  Lanvin's 10th year anniversary show had at least ten tracks in the mix but it opened with The Field's Is This Power, which could have gone on and on in the show but as an opening track was a strong start for Lanvin's girls to walk down that looooooong Halle Freyssinet catwalk, shaking their bods in sculpted neoprene. 

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Chloe Polica – Violent Games

When you've heard M.I.A.'s Bad Girls (and possibly Azealia Banks' 212) in what seems like the tenth show in the course of one season, you're glad when you're turned on to something new.  I've not heard of Polica, who hail from Minneapolis but weirdly, Bon Iver's Justin Vernon was quoted as saying they were the best band he'd ever heard.  I don't know about that, but the lead singer's seductive voice was perfectly in tune with the carefree yet polished spirit of Clare Waight Keller's second collection for Chloe.  Yes please to the pastel duffle coats and quilted sweatshirts.

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Valentino Ryan Teague – Cadastral Survey

It was another composite soundtrack at Valentino but this newish Ryan Teague track played in the beginning, left me thinking of quietly dramatic clothes – clothes that are delicate in a grown-up and controlled way – which is exactly what Maria Grazia Chiuri and Pier Paolo Piccioli seem adept at doing, injecting Valentino house codes with a fresh modernity. 

Comments (21)

  1. Innovative and under-appreciated. Other than Opening Ceremony, no one pays much homage to “Showtunes.” I completely concur with it being a vital part of stimuli that lends either positive or negative connotations to fashion ‘shows’. Agreed.

  2. Argh! I love you for this post. Federic Sanchez is a god of runway music to me. If you happened to know the Givenchy soundtrack, I think we’d all be very grateful. Xx

  3. I just love Bon Iver. Shazam is one good tool when your feet just can’t stop moving and you can’t tell why.
    Greetings from Santiago, Chile.
    http://carethewear.wordpress.com
    @cristianpavezd on Twitter.

  4. Jane Alisa says:

    Wonderful post. Big fan of Bon Iver and really like the sound of Polica after that post. xoxo
    http://janealisa.tumblr.com

  5. Serdane says:

    Love the first video and this nature !! So Dries !
    http://www.younglington.wordpress.com

  6. susie_bubble says:

    Yeah, Sanchez is the god of soundtracks along with Michel Gaubert!
    Discodromo did the soundtrack again for Givenchy (they did womens S/S 12 and mens A/W 12-3) but it was a specifically composed piece of music so I don’t think the MP3 is out there yet…

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  8. Helen says:

    really great post!!! nice to find some new music!! <3

  9. Great post! This fellow Luddite thanks you!
    http://styleseer.blogspot.com

  10. this is what i need at all,.. good post Susie, sometimes (almost) too difficult to find title and the singer of Runway sound,.. thanks for this brilliant post (alot)
    love from http://benyricardo.com/itsme!/

  11. JemElle says:

    Fashion is everywhere. No matter when and where fashion is always in, it is just a matter of what trend it is.

  12. cate says:

    fab music!! love the blog – have you looked at our new prints on designer kaftans http://www.bluemojito.co.ukx – let us know what you thinkx

  13. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

  14. OMGGGGGGGGGG Style Bubble make a great work =)
    Lovely Fashion Videos in everything and everywhere.
    Today you can check my Marni for H&M buys:
    http://laviequo.blogspot.com/2012/03/marni-for-me.html
    XOXO from Munich
    La Vie Quotidienne
    http://www.laviequo.com

  15. Voza says:

    This is why I think you stand out of the crowd of fashion bloggers, because you see through the interstices of the Fashion World without losing the fun of being completely nuts about trends or aloof. I’m always impressed by the maturity of your analysis without sounding like a lecturer or inaccesible. Fashion is more than visual images but not everyone seems to notice. You rock Susie!

  16. blackbowtiie says:

    Ima Read by Zebra Katz is my favourite. Love it! *.*
    blackbowtiie.blogspot.com

  17. nancy says:

    Such a good post!!!

  18. mrdavidpop says:

    “im a read that bitch, imma read immma read” such a tune! thanks bubble :)

  19. J. says:

    Woah, you could do this more often! :) It goes great while reading the blog.

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