Did I mention it was blistering in Florence?  I could have laid out a pizza on the pavement and I would have gotten a crispy and crunchy crust.  Wandering around the vast and cavernous Pitti Uomo looking at men struggling to keep stay sweat-free in their buttoned up three-piece suits wasn't exactly conducive to staying cool.  Pitti Uomo had devised a clever set-up, whereby certain designers were given a timeslot to give us fair wanderers a glimpse into a brand through an installation or a performance, an alternative to the standard tradeshow stand format.  Illustrator, print and accessories designer Pierre-Louis Maschia just so happened to be one of those designers doing his "alternative set" and so we got to enjoy the best of Florence's weather, under the shade of the most colourful awning and umbrellas out there, lounging around on vividly printed cushions and towels, sipping prosecco and munching on artisinal bread sticks – in other words, this wasn't really "work".

Pierre-Louis Mascia is a designer who I discovered in my early days of coming to Pitti Uomo and remains one of those under-the-radar printists whose work impresses upon first touch and feel.  His prints have a knack for mixing the classic with the unexpected, taking careful consideration with colour combinations and even more care with the fabric choices.  Every season, his stand at the Pitti Uomo is where you can feel the softest jerseys, silks and now nylons.  Yes, even nylon can be soft and for S/S 13, his apparel and accessories offerings has utilised a very fine Japanese nylon that feels like silk to touch but is unbelievably light and airy.  Mascia has created a windbreaker, kagoul type jacket using this nylon, with about six print stories running through the collection that is defiantly unisex and quite possibly the most useful item of clothing to scrunch up in your bag for British weather.  I find it hard to believe that there isn't a PLM print for everyone as his print combos range from the subtle and understated to the loud and attention-grabbing.  I'm veering towards the latter of course with this season's mixes of yellow, purple and turquoise and rose print getting my vote.  As per the last few seasons, cushions, quilts and towels form quite a formidable home range, which I'm surprised Liberty hasn't picked up yet.  They're not afterthought products as once again Mascia has come up with the most luxurious materials to befit the prints.  I can attest to that as I did my fair share of lounging about on the grass, feeling up the cushions and towels.   

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This is the man himself, illustrated with his scarf that probably consists of about ten different patterns and colours yet you wouldn't think he had gone over the top, no?  It's a skillful knack that Mascia has mastered and one that makes you want any bit of PLM action you can get be it a simple scarf around your neck or a giant tower of cushions in your home.    

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Comments (28)

  1. migisi says:

    hi
    really very cool post..
    Thanks for sharing this with us….

  2. Nathan Niche says:

    oh yessss…. gimme some printy printssssss– how cute is that white room with a door stuffed with print pillows, or shud i say.. printlows… haha
    xx nathan.niche
    My newest project from uni got featured in Vogue Italia within less than 24 hours of me presenting it!
    come check it out and tell me what u think ;)
    http://style-niche.blogspot.co.uk/2012/06/featured.html

  3. karen joanne says:

    What fabulous prints, perfect for summer!

  4. Serdane says:

    The outfits are really great ! I love the illustration I the designer !
    http://www.younglington.wordpress.com

  5. ttea says:

    LOL that picture with the pillows stuffed in the closet made me last. I love all of the colour in those prints, it reminds me of Pucci. So lucky to be in Florence, enjoy it!
    http://fashionananthropologicalpointofview.blogspot.ca/

  6. saigon says:

    first, i applaud the bravery to combine so many prints and colours. but this scrap work is just a way to make every corner and inside of the material be filled with something. Why not leaving some space for a detail that could be the focus of it all. hope you get me.

  7. lauren says:

    i love this. doesn’t look like anyone sells PLM in the US. Has anyone seen anything of his?

  8. totally love this! Makes me want to buy his collection! :)

  9. It is very hot in Greece too :)!! I love your colorful post!!
    xxx
    Nina
    http://trendsurvivor.com/

  10. CatInACave says:

    We could do with some blistering over here in London. Beautiful colours.
    http://catinacave.blogspot.co.uk/

  11. brynn snow says:

    He does a great job with prints. Thanks for sharing!
    Fashion Illustration!

  12. Katie says:

    Wow, it seems you had great times!
    Those pictures are magic <3
    It makes me wanna go there wow
    http://coeursdefoxes.blogspot.com/
    xx

  13. Incredible incredible prints and colours – if only I was brave and bold enough to pull them off!
    http://www.fashionablepeople.co.uk

  14. Those pieces of outfit are stunning! The colors are bold and colorful! I salute the photographer for taking those pictures perfectly – he captured every single details amazingly! Awesome!
    Hugs (‚ù§ ‚ô° ‚ù§)
    http://www.fashionfitout.com/

  15. parfums says:

    Fabulous pics, amazing colors and great collection.

  16. paulina says:

    Love this patchwork craziness! And these jackets are to die for! Spare a glance at these patchworks:
    http://relevancesofsenses.blogspot.com/2012/04/patchwork.html

  17. Joy D. says:

    I used to have a thing for a lot of pillows. Since venturing into minimalism, sort of, I take solace in crazy prints!

  18. mel says:

    Wow- these prints are A-MAZING. And I love the cushion! One like that in your room and you’re in a happy mood all day, just stunning.. and perfect for summer.

  19. Sonia Otero says:

    Me encanta todo este colorido y puesta en escena!!!!

  20. I’m am a girl who can where a head-wrap any day of the week. And the prints are fab.
    http://urbancandy.typepad.com
    http://facebook.com/urbancandyblog

  21. maya.autumn says:

    wow.
    those prints are lovely and luscious!
    http://cottonmixblog.blogspot.co.uk

  22. Puarl says:

    Thank you for your posting! I think your post is very helpful for me.

  23. Love the prints! Excellent post!

  24. king-fashion says:

    Wow ,i love this place!!

  25. Justin says:

    this is so amazing. I love your blog. I will definitely be needing some of these for the summer.
    friend link: http://www.shoestyleonline.com

  26. Nice so impressive colourful posts thanks for sharing

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