>> It's become something of a ritual to come up with a Chanel x … title every time the brand does an interesting pop-up concept.  Chanel really is no stranger to exorbitantly extravagant temporary and fleeting spaces given that they've now done pop-up stores with colette and Harrods as well as going mobile with their gigantic art installations and of course ensuring they blow everyone else out of the water with every catwalk show set build they do.  As I mentioned before, the tourist-flooded Covent Garden is getting a summer high fashion boost courtesy of Chanel's Beauty pop-up store, just a stone's throw away from Opening Ceremony's pop-up, and a first for the UK.  Chanel's fine roster of make-up artists, nail technicians, theatrical artists and stylists will be coming together to do special in-store events over the next five months.        

Parking four Chanel vernis coated London black cabs in this summer's shades of Blue Boy, Holiday, Chance and Rebelle outside the store ensured that the passing crowd would be snapping away with excitement, even if they don't know exactly what it is they're snapping (isn't that the way with crowd drawing attractions in tourist spots?).  There was also a Chanel street performer preening and peering into a mirror on a podium outside, paying homage to Covent Garden's tradition for creepy slash hilarious street performers (there's even an association for this theatrical group).  I jostled around for about five minutes inside the pop-up and the thing to take away from the store is London's first dedicated Chanel nail bar that will be downstairs.  I am a simpleton when it comes to beauty products, and specifically nail polish.  I can't profess to have found some sort of zany avant garde alternative to Chanel's Le Vernis.  A sheeny shiny bottle of Chanel nail polish is my guilty pick me up at airports when something has gone inevitably gone wrong (lost luggage, delayed flight, no copies of Guardian left at WHSmith etc).  I'm wearing several poorly applied coats of Chanel's Holiday shade right now.  I'll definitely be popping in for more expertly applied polish, especially if the likes of Marian Newman and Sophy Robson will be there.  The street performer outside may have specified that there be no donations but rest assured, the till at Chanel's pop-up will be going ker-ching-ker-ching.  

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Comments (18)

  1. ttea says:

    Chanel always out does themselves when it comes to the entertainment factor of their brand. I never much cared for the traditional, up and down the catwalk, kind of runway show. At Chanel, there is always a story behind the presentation, which I love. This is a great idea, and it obviously achieved their publicity purpose. I think the idea for the street performer is a good one, because, like you said, that is a trademark of Covent Garden.
    P.S. I’m doing a post on my favourite blogs, which will be posted on Sunday. It will include a blurb on how fantastic I think your blog is. So if you could take a look at my blog on Sunday that would be great
    http://fashionananthropologicalpointofview.blogspot.ca/

  2. Roser Lou says:

    Wowwwww cool event!!! I really love Chanel!!! I’m just polishing my nails with my favourite red nailpolish of Chanel!!!
    BESOS FROM BARCELONA!
    http://demodayaloloco.blogspot.com.es/

  3. Jessica says:

    Amazing. What I would do to attend a Chanel event…
    http://thelovelorn.net

  4. Rose says:

    The cabs are amazing!

  5. Serdane says:

    That’s nice ! But I think that Chanel should slow down with collaboration
    Because it will bother people. But it’s only my thoughts.
    http://www.younglington.wordpress.com

  6. Everything looks amazing! You are so lucky to attend an event like that! Have fun getting your nails done – lucky you! :)
    Kate {Modette}
    http://modetteblog.com

  7. Miss Coco says:

    Wao I love Chanel and London… is a dream come true!!
    Miss Coco
    http://WWW.JUST-COCO.COM

  8. How cute – I love how it says no donations please hahahaha

  9. Nathan Niche says:

    lol, of cos chanel doesnt need donations haha
    xx nathan.niche
    can’t decide on whether or not to get the new PROENZA SCHOULER PS11 bag, comments and help please:
    http://style-niche.blogspot.hk/2012/07/green-with-envy.html

  10. hai says:

    i love it so cute.
    your such amZing writer.
    http://www.haideeandco.blogspot.com

  11. alex says:

    They do the best nail varnish colours, I rather fancy the chance 58 taxi.
    astitchintherightdirection.com

  12. Layla says:

    Chanel always knows how to put on a show. Those cuffs are fantastic!
    Layla,
    http://chicchefblog.com/

  13. Aja says:

    “No donations please”. Heh heh.

  14. Woow, can’t stand the nail polishes!! #drooling

  15. Woow, can’t stand the nail polishes!! #drooling

  16. Woow, can’t stand the nail polishes!! #drooling

  17. Wow! That was really cool event! Love it!

  18. Your work has always been a great source of inspiration for me. I refer you blog to many of my friends as well.

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