>> Some labels just get on with the task of designing without creating any fuss or press-ho-ha over what they do.  Swash are definitely grafters as they have solidly built up a loyal group of stockists whilst repeatedly upping their game when it comes to those beautiful hand-drawn and painted artworks that transfer so well to so many mediums.  I'd have my whole house Swash-ed up if I could and in recent years, they've applied their delicate prints to bedsheets (which I still sleep on quite regularly), blankets and cushions, scarves as well as their growing ready to wear range, which I'm still an avid fan of.  Whilst eyeing up a few of the spring summer pieces on Far Fetch, I then trailed off to discover that Swash have got themselves a stunning new website which does all kinds of animated scroll-y things with their drawings and more importantly is fully updated with their collections.  

Therefore it's time to salute a Sarah Swash and Toshio Yamanaka, an enduring husband and wife partnership that really continues to yield an unbelievably prolific output.  With both their recent spring summer 2012 and latest autumn winter 2012-3 collections, it seems they've broadened even further, adding shoes, hats, belts and bags to form countless head-to-toe Swash-ified looks that are kind of irresistible.  The shapes of the clothes themselves have also developed further on with print placement on bomber jackets, skirts, silk-fronted cardigans and dresses being more precise than ever.  There's definitely a justification for some sort of a Swash Land akin to Disneyland if I had it my own way.  Swash rides with their illustrated animalia, flora and fauna coming at you from all directions.  Swash sweet shops filled with pastel hues.  Swash hot air balloons taking us to lands far and away.  I can but dream but for now, back to deciding whether to go for the skirt or the shirt to start my renewed Swash attack… 

Swash Spring Summer 2012:

Swashss12

Swashss

Swash Autumn Winter 2012-3:

Swashaw123

Swashaw

Comments (27)

  1. Tian says:

    What an amazing collection! There are some really beautiful pieces.
    http://aspiringforever.blogspot.com

  2. EUGENIA says:

    EVERY TIME YOU POST STH ITS AMAZING, AND IT GETS MORE AND MORE AMAZING EACH TIME:) LOVE YOUR BLOG AND LOVE THIS COLLECTION!
    http://diamondsandspikes.com/
    http://www.facebook.com/diamondsandspikes

  3. Tara says:

    Susie, honestly, how do you manage to uncover such amazing designers?! In particular, I really do love the Swash S/S 2012 collection – the juxtaposition between the simplistic stripes, fringing, chain-patterns and the outlandish florals and bird prints is striking.
    Best Wishes,
    Tara
    http://dandelionden.blogspot.co.uk/

  4. Amazing designs! Swash spring summer 2012 collection looks like it is from a fairy tale, Alice in Wonderland, maybe. I loved the animation in their site!
    xxx
    Nina
    http://trendsurvivor.com/

  5. The Provoker says:

    This is perfect for your blog, print on print! great designs too, I’d wear them! Oh, and hurry and enter my BIG giveaway which is an Alexander McQueen silk-chiffon skull print scarf, check it out.
    xx nathan.niche
    http://www.the-provoker.com/2012/08/alexander-mcqueen-giveaway.html
    ALEXANDER MCQUEEN GIVEAWAY
    ALEXANDER MCQUEEN GIVEAWAY

  6. OMG! How have I never heard of Swash? These prints are amazing. How rare to find something genuinely unique. Want, want, want! Thanks for this.
    Marsha
    http://marshathomasonwalkinmyladyboots.blogspot.com

  7. Maya says:

    I love this post, because I simply love Swash. I definitely need to post about them sometime, because my blog is all about colorful fashion.
    I love going to Opening Ceremony and looking at their pieces. So, so expensive though!
    Maya
    http://girllovescolor.blogspot.com/

  8. Janice says:

    Susie, you are way too cool. I have just started my very own blog and you have been my biggest inspiration to do so. Love these glorious prints by the way!

  9. Elle Johns says:

    Wowowowowo these prints are breathtaking!
    Xoxo, Elle
    http://www.thehighfeather.com

  10. Look says:

    looks is so great and gorgeous and actually your style is reasonable

  11. Ana Corbalan says:

    Hey Susie
    Can you seriously not see your influence in all these amazing designers you post about? With these Swash designs, change the model’s face for yours in these pics and it could have been you in any of your photos on any given day.
    Brava! Not only one of the most interesting bloggers around, but a truly inspirational one at that in the best sense of the word. Yours I think is the only blog I have never stopped reading since the fashion blogging trend began.
    Saludos from Spain

  12. susie_bubble says:

    Ana : What kind words! I can’t certainly take the credit as Swash have actually been in partnership and producing these kind of prints and designs long before I even existed as a blogger! Nonetheless, thanks for your lovely comment!

  13. Klaudia says:

    You have an amazing eye, Suzie. Do keep showing us clothes, or rather, CLOTHES.

  14. themusetv says:

    …so stunning! we love love love and will definitely be pinning this, inspiration!
    thank you x
    http://www.themuse.tv

  15. ttea says:

    I love how you post about some of the smaller designers and don’t just focus on the big names. WIthout you I wouldn’t know of any of the more creative, individual designers there are. I love these photos, there’s something otherworldly about them. The clothes themselves are gorgeous, I especially like the green ones.
    http://fashionananthropologicalpointofview.blogspot.ca/

  16. S says:

    mazing prints and designs!!!
    Great colors!
    xxx
    S
    http://s-fashion-avenue.blogspot.it

  17. Eleanor says:

    I love the prints and the design is really amazing.
    http://www.eleanoryeung.wordpress.com

  18. parfum pas cher says:

    This is fantastic, gorgeous colors , Awesome pictures
    Parfum pas cher

  19. parfums says:

    Fabulous, Amazing pis and so lovely outfits.

  20. Good info, many thank you to the author. It is incomprehensible to me now, but in general, the particular usefulness and importance is overpowering. Thanks again and good luck!

  21. yep, saw this brand at RA in antwerp

  22. Cochinechine says:

    We love this!
    Just wait until you see what we’ve got coming in from Swash for autumn/winter! Did somebody say exclusive?!
    http://www.cochinechine.com/newsletter-signup

  23. Olive says:

    Really really love all pieces with a full pattern and amazing background! superb!

  24. love the layout…with the scarves in the background…amazing
    http://www.liligabbiano.com

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