• Just got lashes @paperself - ed at @openingceremony #openingceremonytokyo 1st year anniversary party
  • Mega cute stuff from new brand @littlesunnybiteyoppy
  • Cute clutch from @peachesandcream_xxx new recommendation thanks to @reishito !!!
  • Sasquatchfabrix S4 pyjama look
  • Pleats Please roses

It would have made sense for continuity and momentum's sake if I had got my act together and done another yard sale last year in 2011 following on the success of the first one in 2010.  Sadly the summer flew by and my sluggish lack of proactiveness took over.  Still, in the wise words of Daft Punk, coming back harder, better, faster, stronger was the goal for 2012's Bloggers Yard Sale.  I'd replace the word "faster" with "bigger" though in this instance as this time round, we had gathered up a strong group of fourteen bloggers, including myself and a few last minute additions.  The final line-up included Steve of Style Salvage representing the only bit of menswear for sale, Kit of Style Slicker, Shini of Park and CubeAlexxsia of My Labyrinth, Hedwig of The Nothern Light,  Zara of Geisha RockJen of Style Crusader, Charlie of Girl A La Mode, Isabelle of Isabelle OCand her flatmate Sam, Jen of Style East, Kristabel of I Want You to Know, Jacqueline of Platform Princess and to add the final flourish of making if a family affair, my sister Louisa, who works at Beach Tomato but also runs Lust and Found Magazine at the side, also joined in.

My yard felt was therefore propery filled and it felt a little more like an official market as I went all out by hiring a ton of trestle tables and rails.  It was then up to the bloggers to bring their A-game of wares to sell, which they did as one by one, they shuffled round to my N7 yard heaving with suitcases and laundry bags.  According to Steve, a group of around thirty people had already gathered outside by 9.30am and so we were under pressure to get set up as quickly as possible.  Doors opened at around 10.15am and once again, a seasoned group of rummagers charged ahead, rifling through rails, raiding bags on the floor and clutching on to things as they made their way through the sale.  A bigger sale unfortunately made it a little hard to track everybody's movements and at one point, I did have spouts of paranoia, wondering who had made off with my Christopher Kane or Louise Gray dress without paying for them.  Overall, though we all came out of the morning rush largely unscathed with pockets full of cash and hopefully from the sale goer's perspectives, they had a bargainous time.  Save for three items – a pair of never worn Balenciaga A/W 08 latex-panelled trousers, a Louise Gray S/S 10 dress and a Christopher Kane S/S 10 embroidered dress all at ¬£150, I was pretty random with the pricing with most things going for ¬£10 to ¬£20 and a lot of things going for a fiver.  I got told off my friends after my last sale when I said I sold bits of Acne and Lanvin for a tenner but I'm unwavering in my stance on yard sale pricing – why be ambitious with prices when you can see people get high on their bargains instead?  Plus I just like putting on my East End market stall voice and saying "You can have that for a fiver, darlin!"  One girl, who I think was Spanish, didn't quite understand me when I told her a top was a "fiver" which was a definitive palmface on my own marketstall enthustiasm.  

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Wearing Monki shirt, Peter Pilotto dress and Christopher Kane sandals

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There were a few pieces that, in hindsight, I probably didn't really want to sell like this Christopher Kane S/S 10 dress.  Yes, it's beautiful.  Yes, it's Christopher Kane.  But I've hardly worn it and I felt like it could go to a better home.  Sadly the ¬£150 price was a little too steep for some and so I'm somewhat relieved that it's back home with me.  

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Kristabel also doing her best sales patter here.  Actually, I loved everyone's different takes on explaining their wares.  My own particular strategy revolved around telling people that everything was a one-off sample that never made it into production – which was actually true for a lot of the things I was selling because I am such a sample sale hoarder.   

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Most organised blogger yard saler goes to Shini of Park & Cube who had little sheared-edged price tags made up informing people of sizing and pricing.  Shambolic me just yells out prices to people on a whim.  I'm just going to put it out there.  If I liked the look of you, I probably gave you a better price.  And that seemed to apply to just about everyone who came… 

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Zara from Geisha Rock was also on the right track by bribing sale goers with 20p brownies.  The ones with the peppermint cream were delish… 

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Here's Isabelle, her flatmate Sam and Jen of Style East surveying their profits.  Note: I'm glad that my Peter Pilotto dress that I was wearing had roomy pockets.  

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Isabelle and Sam had a box of weirdness that I thought was pretty awesome and particularly this slightly deranged painting of some horses, whose legs aren't even properly proportioned or positioned.  It had to come home with me.  

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My sister Louisa and her boyfriend Joe, who designed this blog, were absolute troopers, coming in early to help set up and do some crowd control… 

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It's only natural that once things got a bit quieter, that I'd go off galivanting around the stalls to check out what the other bloggers were selling.  I picked up a Jaeger hat from Charlie and an ASOS Black dress from Shini, which I thought was pretty reserved considering there were some stellar items that were up for grabs.  Someone got a bargain with some ¬£50 Prada baroque sunnies on Charlie's table.  Hedwig had lovely pieces of Acne and Isabel Marant.  Zara had some beautiful creepers and Shini had the best bits of ASOS.  Louisa had a few bits of Ann Demeulemeester for sale too.   

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Kit clearly has a Hello Kitty fetish.  I think the plushie went to a good home… 

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Charlie also had other headgear like this Acne number that was sadly too small for my bulbous head.  

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In Isabelle's box of weirdness was this fetching wig.  I just needed the fake tan and excessive make-up to complete my Japanese gyaru / The Only Way is Essex look.  

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Our entertainment choices were limited as we had no access to power in the yard but the very talented and lovely Milly Blue more than made up for it by doing a little accoustic ukulele set, which was a refreshing break from all the sales antics.  I think Milly singing Dream A Little Dream of Me was one of the nicest moments during the course of the sale… 

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These kids Ruby and Pierre who were running around the sale for a while with their mum browsing the rails were certainly delighted by Milly's playing.  Then they promptly plonked themselves on the floor with their techy bits and bobs.  Kids these days, eh?

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I could have spent the entire day taking pics of yard saler goers but it was definitely a daring display of street style.  Basically, I wanted to dress like a lot of the people that came.  Or it was some sort of weird vindication that the people that read my blog are my style kindred spirits.  It makes it all the better to see your clothes going to people who you know will do good things with your cast-offs – like this girl and her tropical/botanical/leopard combination with my Tsumori Chisato dress… 

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… or this sweet fifteen year old with my Kron by Kron Kron shoes.  She said she had been reading my blog since she was eleven!  I think I sighed with ageing weariness… "Oh Youth!"

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Wiggy here was at my last sale and this time she came even more prepared by lugging around an army duffle bag.  She came away with some of my favourite things – a pair of Dries Van Noten shoes, a damaged Comme des Garcons cardigan to name but a few… 

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If I had got my organising act together, I should have really asked a streetstyle photographer to come down to document proceedings.  Photographer Jay McLaughlin came down and took a few atmospheric snaps though and managed to get a shot of the chicken satay, which Steve and I slaved over the previous night.  

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I met young Ophelia Horton again at the sale, who's fast on track to becoming a British Tavi.  She was saying how busy she was with magaging her blog and doing interviews for press.  I sigh again.  "Oh, youth!"  

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If I was going to a sale of this ilk, I'd be adopting the headphones strategy too like these two girls.  Ignore the noise and just get on with the rummaging… 

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Nathan, a regular commenter on this blog and writer of The Provoker came to the sale with the look of the day.  Steve was so enamoured with it, he did a full post on his outfit yesterday.  I'm loathe to say that I actually like his Jeffrey Campbell shoes but it was his forest green P.S. 11 that really had me foaming at the mouth.  

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Some people sadly turned up a little too late in the day and found the sale a little on the thin side as we had done most of our trade in the morning.  This Japanese girl was quite enchanting but you could tell she was a little crestfallen because most things were gone by the time she came… 

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This group of Hong Kong kids came by with their statement coloured hair and not-bovvered Docs and creepers but arrived just as we were packing up everything.    

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The full gang isn't quite here in this shot of me with Jen from Style Crusader, Kit, Shini, Charlie, Louisa and Joe using some Peach Blossom photo props but obviously thanks to ALL bloggers involved and most of all, thanks to the people who bothered to show up!  I'll vouch for making this an annual tradition here and now!  

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Comments (49)

  1. L O M A N I says:

    seemed like the YARD sale was a success. Those shoes nathan is wearing are INCREDIBLY fierce.

  2. Looks like an amazing sale! I love your Monki shirt!
    xoxo
    http://fashionagony.blogspot.com/

  3. d.h.e.r. says:

    it looks like you had the best day ever! this post has so much great photo inspiration – the street style at your yard sale was absolutely rocking! eye candy galore!

  4. ooh this looked so good, i was felt so sorry for myself when i couldn’t make it haa

  5. Tara says:

    It looked amazing, Susie! I’m really glad it was a success and more than a teeny bit upset that I couldn’t be there to rummage through the fabulous bargains! Honestly – Lanvin for a tenner!? That’s a steal!
    Best Wishes,
    Tara
    http://dandelionden.blogspot.co.uk/

  6. Sarah says:

    This looks amazing! I’m a sucker for a good yard sale!

  7. Duck says:

    So glad it went well! Such a shame I couldn’t make it but I did managed to edit 20 pages of my thesis yesterday…

  8. Kartunista says:

    Sounds like a fun day! And everybody looked great!
    Amateur Cartoons – http://kartunistawannabe.blogspot.com

  9. I’m so gutted I missed out!!!! Please keep to your word with having this as an annual tradition!!
    http://peaceandloveand.blogspot.com/

  10. ttea says:

    You must be so pleased, it looks like it was a huge success. It looks like it would take a lot of energy to put it all together. There look to have been some really great pieces there, and I can’t believe you prices.
    http://fashionananthropologicalpointofview.blogspot.ca/

  11. Eleanor says:

    It’s seems a successful & fun sale. I hope i could be there.
    http://www.eleanoryeung.wordpress.com

  12. Looks live a lot of fun.

  13. Jeanette says:

    Why don’t u do a yard sale online ??? ;)

  14. Ames says:

    It was really great! I’m very happy with my Park & Cube top… Also Susie you are really pretty in person! It was all very well thought-out, well done.

  15. Virginie says:

    I love that kind of events, it seems that everyone came back hope very happy… It’s been obviously a huge success, well done!
    Virginie/

  16. The Provoker says:

    I’m super glad it was a success and hells yeah to this being an annual thing (fingers crossed I can join in on the next sale). The PS11 bag that I brought took me a while to hunt because it was pretty sold out everywhere (even in HK) and the only one I could find was online but was a mini which was a bit unpractical as it can barely hold my wallet, so I opted for the classic one.
    xx nathan.niche
    http://www.the-provoker.com/2012/08/the-tale-of-sale.html

  17. mat says:

    great market susie, shame i couldn’t come a snap up some of steve’s treats and that box of weirdness

  18. Anneka says:

    It was really cool (and slightly surreal) to meet you and the others in person – you are really real after all! Even though I couldn’t stay long, I was really pleased I came, you can see what i picked up here:
    http://aminorobsession.blogspot.co.uk/2012/08/susies-yard-sale-what-i-bought.html
    Thanks for putting on such an awesome day!

  19. That looked so much fun!
    I wonder who scored the horses. What an awesome paint.
    http://www.thefashionadroit.com
    http://www.thefashionadroit.com
    http://www.thefashionadroit.com

  20. I am also a sale lover, because most of my needs are there at a lower price so that I can buy more. This ale event looks so fun and successful. It is good to all manufacturer’s to have this kind of event as part of their treat for their loyal customer.

  21. I must say that was one great sale! I walked away with some Ann D wedges from Charlie (???), a metal plated purse and some earrings from your sister (who is lovely by the way). I hope you guys do a sale like this next summer (:

  22. isabel says:

    al those happy faces! looks like it was a big succes!!!!
    http://www.mamajulesbrussels.blogspot.com

  23. Yasmin says:

    Acne and Lanvin for a tenner? Gutted I missed out on such a great opportunity.
    Looks absolutely great Susie!
    XO

  24. Ahhhhh to have been there! Looks like a great way to while away the morning x

  25. This looks absolutely marvelous. I am so jealous I couldn’t make it over and do some shopping. One day you guys will all have to do an online version of the sale for all of us overseas!
    xx
    Tiffany

  26. Donna says:

    very successful hunting, lots of nice stuff there!

  27. Jerri says:

    I missed such a fun sale but am ready to mark my calendar for next year… especially if you could use a streetstyle photog. I’m dying to shop the next one!
    Jerri
    stylespotting.com

  28. Noé says:

    Ooh, I wish I would be there !
    The kind of place I could spend hours, looking for treasures !
    Really nice things, and inspriring people’s outfits.
    Noé,
    http://couleurspleen.blogspot.com

  29. So gutted I missed out on the Yard sale! Looks like it was a huge success!
    Should the event take place again next year, can anyone get involved or was this something you put together with friends? Because I’d love to come down and set up shop =)
    Looks like so much fun!!
    Ashleigh Hunts
    http://onthehuntblog.wordpress.com/

  30. This was a great idea, wish I was there.
    Shop Beautiful Day Dresses Online at CopperEtiquette

  31. onflashon says:

    I can’t believe I missed it….. I want another sale yard please!!!
    Well done! The photos are amazing. What are you going to buy with your money? :)

  32. Rosie says:

    Yay! I am on your blog! I cannot express my glee without offending everyone with excessive exclamation points!!! And you said such lovely things too.
    I love my new Tsumori Chisato dress (I am the girl of many prints), it is just perfect, and all of the other beautiful clothes I got were amazing. It was a wonderful day, thank you for putting it on, I hope you have one next year! (:

  33. LILYKG says:

    Wish I couldve been there, instead I’m stuck in cold ol’ Scotland boohoo :(
    LILYKG
    http://www.untangleyourspangle.blogspot.com

  34. Yoshiko says:

    ‚ñ≤‚ñΩ„ÄÄI can’t believe that I’m on your blog,,,,, I’ve liked you since I’m in Japan!!! I wanted to say that I love your blog as well as yourself, but I’m shy, so I couldn’t ,,,,,,If I see you again, I’ll tell you about that and want to take photos of you some day on my blog :) ‚ñ≥‚ñº

  35. Fiona says:

    Congrats Susie and Co on a successful yard sale again. If I make it back to London again, I’m so in for selling again. Quelle babes, lucky to have ye as friends!
    Love from Fiona in Copenhagen!
    http://www.sos-saveourshoes.com

  36. Lois - Bunnipunch says:

    Sorry I missed it! Was too busy on my honeymoon! See you at the next one!x

  37. Well done for organising susie and co, was a great afternoon to catch up with everyone. Your photos are fab.

  38. Why was I not here?! This looks like the best day ever, oh and you are so cute.

  39. Style -Drum says:

    wrong name displayed 1 up.

  40. Sulphurgenic says:

    Lovin this blog!! One thing missing though :P Sulphurgenic bow ties… Price cuts at http://www.sulphurgenic.com … come and grab your bow tie now!! You’ve never seen bow ties like them!

  41. That’s a really cute Hello Kitty vintage Tee!

  42. jean cave says:

    Ha Ha there will be a million peeps there next year.

  43. Thanks for the update, is there any way I can receive an email sent to me when you write a fresh article?

  44. Emma says:

    I’d love to be involved in the next one Susie. We get lots of amazing items that our sellers are happy to donate to charity and I have been looking at ways to do that and to make the most money for good causes. Please do drop me a line if you do another sale. I do have a blog too so hopefully would qualify
    Thanks a million
    Emma

  45. Wizette says:

    Cool! I like these manifestations!
    In France we have too.
    And for more vitage clic
    http://www.wizette.com/
    Many designers like Courreges, Paco Rabanne, Pierre Cardin from the 60′s and 70′s
    Have some vintage fun!

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