>> It's going to be a weak argument to still claim that I'm a fashion outsider but there's a distinct difference between physically being on the periphery and still feeling like an outsider even if you're on the inside and I definitely fall into the latter.  Therefore, I made it official by co-sharing this rucksack that Steve bought over the weekend at the Goodhood's 5 Year Anniversary Pop-Up shop.  The rucksack is a collaboration between Goodhood and Great River and it is by my admission, deliciously obnoxious with its "Outsider" letterman embroidery.  I should feel as dumb as kids who wear t-shirts printed with words like "Misfits" or "Rebel" but weirdly I can't think of anything more fitting to wear on days when my angsty self rears its ugly head – for instance when I slope my way into a fashion party, sip a glass of champagne and feel like a burly security guard is going to turf me out at any moment.  Actually if I schlepped my way in with a rucksack like this, my protective but slightly burly Acne jacket and inevitably a pair of grubby trainers, I probably would get chucked out sharpish.   

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Worn with Acne leather jacket with detachable collar, vintage Breton top, Limi Feu trousers with detachable skirt, Opening Ceremony x Forfex shoes

The use of the word "Outsider" in Goodhood's case pertains to the fact that the Hoxton shop has sort of been on the periphery – despite its five years in business, it's still not yet a household name even amongst fash-types.  Its selection has evolved over the years straddling between streetwear and fashion brands that aren't alienating with their fash-i-ness.  Want a good selection of women's Junya Watanabe, Karen Walker and Perks & Mini?  Goodhood is your port of call.

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They've set up an Outsider-themed pop-up shop to celebrate all the goodies they have come up with for the 5th year anniversary.  They're all monochrome but no less interesting with the owners Kyle Stewart and Jo Sindle favouring witty prints and preferring to let the design of their collaborative objects do all the talking.  Items like this Antipodium x Goodhood cocoon coat or this Norse Projects and Elke x Goodhood raincoat are subtle in their various design tweaks but have a whiff of permanence about them.  May things all be good in the hood for another five years and possibly more.  

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Comments (26)

  1. Love the backpack… also because it’s black with beige!
    xxx
    Nina
    http://trendsurvivor.com/

  2. hy says:

    joli chaussures

  3. Denisa says:

    I like the black and white combination in the shop.
    http://fashiondenis.blogspot.sk/

  4. amanda says:

    sick outfit! those shoes are def not grubby!

  5. Acne makes the best leather biker jacket! Btw u look super young with your hair down :)

  6. colleen says:

    your outfit takes me back to the 1990s grunge days, except you’re way more sophisticated susie
    the backpack is brilliant
    xo,
    a coy perspective

  7. I think she looks geeky!

  8. Sari Purdy says:

    I like the bag… very lovely.

  9. Gina Shin says:

    Love all your outfit posts :) you definitely have the most unique sense of fashion that I’ve seen from a blogger!
    & definitely must check out goodhood when i get the chance to visit london!
    pshawscorner.com

  10. Noe Farrell says:

    Wow! That leather jacket looks so pretty, I love the blue collar of it! She looks cool with that black back bag! Very fascinating!

  11. That bag is really cool in such a label. I adore knowing what that label means entirely! She looks pretty in that jacket too. I love its material!

  12. Stella says:

    Wow. Absolutely brilliant! I just love the details and amazing workmanship. Thanks for posting! Great collection of Jackets here.

  13. I like that backpack.An offbeat look.

  14. I love your outfit in these shots Susie. You look incredible. xx

  15. Sounds like we’ll need to make a trip down to Goodhood this weekend! The layering in your outfit looks great, by the way – we especially like the Limi Feu trousers with the detachable skirt.

  16. SashaSavvy says:

    I love the bag and how expressive it is.
    Feeling like an outsider even when your in the “in” crowd is a crazy feeling I can well relate to!
    SashaSavvy
    http://fashionistaspalace.com/blog

  17. Juliane says:

    Loving the B&W collection. Also, loving how this takes not being “in” and saying you’re way too awesome to worry about that. All the choices we make from what we wear to what our walls wear are important to being excited about who we are!

  18. Love the outsider backpack its really cool , great look!

  19. Lucy says:

    Great look! I’m your new follower on gfc and bloglovin! Would you like to follow each other? Kisses from Italy, Lucy http://www.tpinkcarpet.com

  20. Peter says:

    I just did an entry layering w pants and shorts this sort of reminds me of (or am i flattering myself?)
    I love the plaid “skirt” w the sides missing, I don’t think I’ve seen that before. Clean but layered.
    xx

  21. Lynkez says:

    That hairdo is crazy wow! Is that wig or natural hair? Unique brand of bag there. Cool and elegant.

  22. alvinsmith says:

    I like this Brand. Backpack is really looking cool and elegant. Blog is really written in a best way. I have never see this kind of blog before. Thanks for posting .

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