>> I hate regurgitating news stories but when you're bored stiff by most of the "fashion films" that comes flooding into your inbox, and one comes in that actually sustains your attention for more than thirty seconds, you have to shout "Hurrah!". Chanel has launched its Inside CHANEL archive beginning with a film telling the tale of No.5, its iconic perfume. It's nice to be served a bit of information with concise editing and a point to be made. No faffing about with airy fairy narratives, long and lustful stares from models forced to act and vanity filmmaking by photographers. In particular, its use of imagery, which has been carefully sourced, spliced together and animated, is incredibly engaging and makes you linger on until the very end. Well done to whatever creative agency or in-house team came up with the film and I do will follow the rest of the Inside CHANEL film series. That would be a first for me, to follow any episodic film series produced by a fashion house. That's really saying something.
October 5, 2012