• Close up of @_dion_lee_ skirt and #ToBeAdored shirt from @sister_tokyo
  • Chased after Brunie here up Hollywood Road. Just because.
  • Thanks to @mrstreetpeeper for tip off about designer sale at top of Times Square. Scored this Junya Watanabe jacket for £150!!! #bargain
  • Insta thank you to @andotherstories and @mrstreetpeeper for putting a bit of spring in my step
  • Retro Hong Kong caff interior at Matchbox Cafe

It's not everyday that I get to bust out with an exclusive anything so in a Freaky Friday moment, Azealia Banks has graced this blog with her presence as the final pi√®ce de r√©sistance to ASOS' Christmas campaign #BestNightEver.  The shoppable video above features a brand new track aptly called Fierce and is set to Azealia loading up on bindis n' bling, velvet and faux fur.  Following Charlotte Free and Ellie Goulding's shoppable videos that have been launched on ASOS over the last few weeks, Azealia Banks is the last sparkly gem to get us all excited for Crimbo dressing.

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I spoke to Sharmadean Reid, founder of WAH Nails and all-round superwoman, who styled Azealia for the video about working with an artist who is by all accounts, as exuberant about fashion as she is about her music.  I remember clocking Azealia at a Topshop Unique show two seasons ago, just as she was blowing up, and loved how she looked so genuinely excited to be at a fashion show as opposed to donning the "I'm terribly bored. When can I leave?" look.  Sharmadean's referencing for the shoot are clear from her Tumblr as well as from the video itself and from the sound of it, Azealia instantly "got" what she was trying to achieve.  

"Azealia is amazing. She's definitely got the WAH mentality and knows exactly what she likes. In terms of my references, they always come from close to home.  I always want a little bit of the London downtown aesthetic, how me and crew dress, mixed with some uptown glamour.  So we put her in sexy, textured dresses but with some dope tough jewellery to add some edge to the look.  Make up wise we took ques from the videos of the late 1990's.  A dark lip, a bronze eye and really matte, perfect skin." 

"Clearly working with Nicola (Formichetti) has influenced her personal style and she's extremely well versed in fashion and what's hot currently.  She's got a natural curiosity for new things and the origin of certain references and on set it, we really enjoyed introducing her to some particularly London things, like some legendary UK Garage producers (!).  Growing up in Harlem, New York, Azealia clearly has taken heed from that city look and mixed it with high fashion pieces."

"The shoot provided a great opportunity to take some hot Christmas party outfits and mix it a touch of sophistication in a way that perfectly suited Azealia's own personal style.  She wanted to keep something signature on every shot so we worked with bindis and body jewels on her face and body to add a bit of genie glamour (mermaid is over) to the whole thing.  And obviously her hair is an iconic part of her look now, she is very much on genie/arabic style so we went for reds rather than underwater blues.  Azealia's great in that respect in that she plays a different character each time.  That's what you want your pop stars to do."

Comments (19)

  1. She is just SOOOO bloody fierce!!!! Great video.
    You should style her up, Bubble style. Would love to see that!

  2. Mia Holt says:

    Fantastic piece as ever, Susie.

  3. Azealia Banks is awesome. Love the video. xx

  4. Denisa says:

    Looks great. Really perfect, Have a nice friday.
    http://www.fashiondenis.com/

  5. Ana says:

    I want the full version, I need the full version, and I *need* that bejeweled top!

  6. She sooooo looks alike Rihanna in this pic!
    Hi! I’m an editor @ hipshops.com

  7. Duck says:

    Loved the fist video. So 90s cringe music video amazingness. I’m glad she’s genuinely interested in fashion because she keeps opening her mouth and… Well, at least she’s not Gaga.

  8. Azealia is great. She’s obviously a new icon.
    Greetings from Santiago, Chile.
    http://www.carethewear.com
    Twitter: @cristianpavezd
    Facebook: http://on.fb.me/uywe6X

  9. Ania says:

    Azealia is just the best, she did a great job! xx
    http://www.aniacyk.blogspot.com

  10. Angela says:

    Very Missy but with her own style. Great videos!

  11. The Provoker says:

    I love the way she moves! And are those KTZ leggings she’s wearing?

  12. Tara says:

    “Fierce” is not a term I really like to attribute to confident young women who have enjoy what they do and do what they enjoy, but there is literally no other adjective I can use to sufficiently describe Azealia. She is the epitome of “do-what-I-want-when-I-want” fierce and her edgy, urban charm really permeates through the wonderful Christmassy looks.
    Best Wishes,
    Tara

  13. Jackie says:

    Great video. I’m so excited about Christmas …and shopping!!! :o)
    Jackie @ Minerva Collection UK Handbags&Jewellery

  14. María says:

    We really love Azealia Banks, also ASOS!!
    Nice blog!!We are following you now!!
    Best Regards from
    http://www.thesebootsaremadeformad.com

  15. Great video. I’m so excited about Christmas …and shopping!!! :o) toplistler istanbul.

  16. AK says:

    Nice piece, love Azealia Banks.

  17. Lynkez says:

    Hi @Denisa, don’t you think she looks gorgeous in that outfit? I really love the color blend.

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