• Just got lashes @paperself - ed at @openingceremony #openingceremonytokyo 1st year anniversary party
  • Mega cute stuff from new brand @littlesunnybiteyoppy
  • Cute clutch from @peachesandcream_xxx new recommendation thanks to @reishito !!!
  • Sasquatchfabrix S4 pyjama look
  • Pleats Please roses

"When we 'restyled' Company magazine back in February, we did it because we honestly felt that there was nothing else like it in the magazine world.  We looked online at blogs and how you were all communicating with each other and thought, Hold on – why don't magazines behave in the same way?  We embraced your visual language and tone.  We said no to celeb gossip and left sex and health advice to other mags who do it well.  So, this month, I'm proud for two reasons.  1) We are the first women's mag to put bloggers on the cover.  The perfect end to our year as New Company.  2)It's not just YOU, the readers, who have recognised how brave and awesome it is that we do things differently here at Company HQ.  Last week our amazing Art Director Tanita was named Art Director of the year at the BSME Awards which are the top awards for those of us who work in mags.  And I was named Editor of the Year (women's magazines!  We could not have been more thrilled." Victoria White, Editor of Company 

Back in January, I took note of Company magazine's redesign.  It was a magazine that previously had gotten lost in the sea of female titles promising good sex, fake tans and promoting how-to-look-like-a-wag angles.  Over the summer, I then sat down and had a really good chat with editor of Company Victoria White and how she heralded this 180 shift into Company's current incarnation of bang-on high street focused fashion and lifestyle topics that suddenly felt a whole lot more relatable to the girls that I knew in real life.  We talked about how the blogging world and the magazine world had converged at different points – how magazines had taken on elements and recognisable attributes of fashion blogs to add a different aspect to their fashion content.  Look at how many more streetstyle photos appear in women's mags or how the fbehind the scenes industry figures are more willing to be photographed in a bid to promote "real" aspirational style that hasn't been styled on a traditional model.  Like White says in the excerpt from the editor's letter above from the brand new January issue, Company have adopted blogger's visual language and regularly work with them to showcase their particular niche of youth-orientated high street fashion and so White very kindly asked if I'd like to be on the cover for their Super Blogger issue, an ode to fashion blogging which they readily admit has partially inspired their redesign and new direction.  The issue caps off a successful year for Company where circulation numbers have gone up, helped by strong social media ties and as the final bit of icing on the cake, two British Society of Magazine Editors award gongs.  After such an honest conversation between editor and blogger, I couldn't really say no.   

It is a British first by my recollection that fashion bloggers are on the cover of a mainstream newstand magazine and it's obviously incredibly flattering in addition to be very very weird.  I'm actually mega glad Bip Ling did cover honours with me.  Her energy on set was really infectious and managed to jolt me into thinking that I could sort-of, ish, kinda pull off a cover.  Inside, many of UK's finest bloggers are also featured in a massive shoot as well as being integral to a lot of the content in the magazine.  Twitter is already buzz buzz buzzing about it and I believe the issue is out now so go get it if you want to take a peek at this British fashion blogger milestone.  

Company-jan-cover

IMG_9922

IMG_9923

IMG_9924

On set, I took a few snaps on my phone.  I thought I was feeling ropey, having just coming back from a jet lagged trip from Australia/Australia the day before but Bip beat me to it by rolling into the shoot with her suitcase, having just landed in from Los Angeles.  I fuzzed my way through the shoot, aided by Bip's relentless energy.  I was the slow sloth to her buzzing bee.  It was quite a strange dynamic that the photographer seemed keen on.  Thanks to the Company fashion team for picking out so many lovely bits and pieces to choose from including some Mother of Pearl trousers, an Emma Cook shirt and lots of Topshop and ASOS bits which I had somehow missed at press days.  In the process of the shoot, I also got a little bit attached to the Schott x House of Holland leather jacket, which I believe is going to be sold in Selfridges exclusively and picked up my two Company Style Blogger Awards that I won but could not accept in person.       

20121008_103104
20121008_103108

20121008_110431

20121008_125246

20121008_134955

20121008_125415
20121008_125451

20121008_145855

Comments (21)

  1. Mia Holt says:

    I love this article and the cover shoot. The way Company Magazine is changing the industry inspires me and I’m quite excited to see what they come up with next.
    Congrats on a gorgeous shoot as well, Susie!
    xxx

  2. Elisa says:

    The photos of you and Bip look great! And that make-up on you Susie… you look hot! Curious to see what the new Company will be all about.
    Elisa – Wandering Minds fashion
    http://ourwanderingminds.com

  3. kim says:

    cant wait for this issue… you all looking amazing! Company is one of my favourites since its redesign

  4. EUGENIA says:

    WOW CONGRATS. HAVENT EVER SEEN THIS MAGAZINE BEFORE THOUGH :)
    FROM RUSSIA WITH LOVE
    http://www.diamondsandspikes.com/

  5. Rhoda Wong says:

    congrats on this feature! definitely a super blogger!
    http://www.styleandshades.blogspot.com

  6. fazane malik says:

    looks like you had loads of fun! looking forward to seeing it in print!!
    http://www.fazanemalik.co.uk LIMITED EDITION womenswear with a twist…quote #twentyfive at checkout for 25% OFF!!

  7. SACRAMENTO says:

    I am so glad for both of you, and for all the bloggers.
    XXXXXXXXXXXXXXXXXXXXXX

  8. Gina says:

    you and bip look lovely! congratulations on the feauture
    http://www.pshawscorner.com/

  9. Dawn says:

    I’m so looking forward to my friends bringing this over from the UK next week. I only started blogging when I loved to Cape Town, and Company is the only UK mag I’ve continued to buy over here, and have loved its transformation. It inspired me to blog more, and love that I can have a voice, even though I don’t have 1000s of followers. Great work.
    Dawn xoxo
    http://justmeedee.blogspot.com

  10. Angie says:

    I absolutely LOVE company. It’s, like, my girl bible at the moment! You two look ab-fab on the cover :)

  11. Domonique says:

    You girls rocked it and the styling I must add is rather epic!
    http://lilylovelock.blogspot.co.uk/
    x

  12. Sophie says:

    Very cool feature! The look of the shots are so retro and the colors are awesome! xx
    http://scattergirll.blogspot.com

  13. It is so cool that you’ve had the opportunity to be in that magazine!
    http://theredcoatodyssey.blogspot.mx/

  14. Honestly I’ve never taken much notice of Company due to always sticking the main fashion magazines and only veering of slightly in search of more unusal fashions ones and avoiding titles like Company altogether, the power you have with bringing recognition to blogging literally amazes me of course this is due to you being completed talented in many ways!! But I just think its such a great oppertunity to be able to influence editors of magazines and they must be most grateful as I’m sure it will attract a whole new audience, I will definately be one!
    And also just a thank you for featuring my blog under some sort of heading on yours I have noticed a few readers coming from here!
    Callahan
    http://peaceandloveand.blogspot.com/

  15. Lori says:

    I LOVE the new Company Magazine! I read it before the re-style, but now I love it even more!!! Top job!!!! It’s my favourite!! *high five*

  16. @SophieOsborne1 says:

    I’ve just read the issue cover-to-cover – it’s a truly historical moment in UK publishing and utterly deserved recognition. I too, have returned to reading Company on a regular basis since the re-design and can only echo your sentiments. Congratulations xx

  17. Your article was quite intriguing and the information quite useful. Will check your site often to see other great posts you make! Regards
    individuell gestaltete Produkte

  18. cottoncandycouture says:

    What you said in Company was really inspiring and interesing. It’s great to hear how you work and how many of us can follow on in your footsteps of the modern fashion blogger. Thanks!x x x

Comment below