>> When Tommy Ton sends you emails at 4am in the morning with the succinct sentence "Balenciaga F/W 10 trousers. Yoox. NOW!" and you spring up in panic and pounce on to the computer, only to discover that the trousers in question have sold out, which then puts you in a dour mood for the rest of the day, you can be sure you have something of an addiction to past season designer shopping.
I could go on and reveal other Yoox-related absurdities that occur on a regular basis but instead, my Yoox addiction has been officially sanctioned with a wee project I did with them in conjuction with the launch of Yoox's site in the all mighty China. I travelled out to Beijing in August and was shot for a short video alongside another mighty force, the fashion blogger Han Huohuo (I gather that everything in China is all mighty), whose Weibo (China's answer to Twitter/Facebook) following is a whooping 1.3 million. That number is mind boggling. My Twitter following is meagre in comparison. That awe was reflected when I met him but fortunately, HuoHuo (his name literally means "Fire Fire" in Chinese) is lovely and thoughtful and that's reflected in the slightly introspective interview that we both did on camera. The premise was that we took our favourite Yoox pieces, style them up for the photoshoot and then talk a little about style, individuality and online shopping in the video. It was my first shoot in China and gave me a glimpse into the industry in a part of the world that I'm surprisingly not that familiar with. Mega Meng Meng, a stylist and bone fide Beijing IT girl (I mean that in the best sense of the word) was the creative director of the shoot, coming up with the Chanel-esque mirror set up for us to freak ourselves out with the multiple reflections.
Both Huohuo and my Yoox selection is up online now featuring a Miu Miu leather jacket, an odd Lou Mistraou hat that looks like boxing attire as well as some Proenza Schouler bits and bobs. I could go on adding to that list of course... say, this sheerly delightful Celine shirt, a ballsy pop of Balenciaga satin, the Prada SS 12 car print skirt that has come on to the site quicker than I thought, a Jil Sander knit... yes, I could definitely go on...
