>> If you've seen me during London Fashion Week with my buried mostly head down tapping my phone or waving it about in the air hoping that phone signal might miraculously appear, it's mostly because I've been Instagramming like a crazy person, having been asked to participate in Hudson's SS13 Let Yourself Go #InstaCampaign (recap of the competition here). With such an ambiguous brief, my Instas mostly drew from designers letting themselves run free on the catwalk (!!!Ryan Lo's Cruella De Ville mohair suit!!!, !!!J.W. Anderson's colour banded, one-armed sweaters!!!, !!!Louise Gray's bog roll brooches!!!, !!!Christopher Kane's electric tinsel tape dresses!!!, !!!Sister by Sibling's chunky hand knit pastel cocoon!!! to name just a few) with the occasional bout of letting onself go on cheese-themed cupcakes and berry jelly installations and then with more fleeting occurences such as meeting errr…. P'Trique (of Sh*t Fashion Girls Say) randomly at a Kinder Aggugini show. It was all in all, as the good lady would say, #totesamaze. A quick scroll through the Instagram folder, and I almost feel like I have no right to feel like a sad clown. Onwards and upwards as we're in the thick of Milan and Paris Fashion Week is around the corner, where the real slog begins.
February 23, 2013