• It was announced a while ago but wanted to say how happy I am to have been asked to select Dress of the Year 2013 at Fashion Museum in Bath. My choice was this @christopherkanestudio SS13 beauty.
  • Love this concertina beach scene print on @marios_official tote available at @therefineryhk now! #PMQIS
  • Congrats to my cousin @elizabethlauldn and her new shop @therefineryhk in the new PMQ building @PMQHKDesign #PMQIS much love for @BernstockSpeirs bunny ears!
  • Love that I always see the best pieces by Brit designers abroad @nicoll_studio @liger_hk
  • Swash land at @liger_hk Patterson St store #SwashLondon

On my one and only visit to Moscow, Russia, I felt I had only scratched the surface of its fashion underbelly, discovering that the designers who were supposedly at the top of the designer hierachy there aren't necessarily the most interesting ones.  I think I'm due another visit just to meet younger fledglings such as Lesia Paramonova, although she has charmed her way across continents, making impactful visuals that don't necessarily need to be seen in person.  Her first few collections based around tulle and florals have been scattering their florid notes across Tumblr and since then she's picked up a little collaboration with Kiehls as well as more Russian stockists.

Paramonova has done it again with her latest collection inspired by her own surreal image of a Soviet teenage school girl with plays on uniform mixed with woodland mythology.  As opposed to real life fauna though, Paramonova imagines plants merging with animals – a duck might sprout leaves as wings and a blackberry bushes might have little mice popping up instead of berries.  The pencil-drawn prints reflect this charming bit of make-believe.  The shapes are a throwback to Paramonova's own memories of traditional school uniform, heightened perhaps with more girly flourishes such as bows, stockings and pinafore detailing.

Dotted in amongst the lookbook images here are some fantastic stills from what promises to be a rich short film that accompanies the collection, which is in the process of being edited right now.  Paramonova shot seven girls (Masha, Polina, Yliana, Alisa, Aliona and Nastya) and one boy Vova, who is the central character.  He finds himself in a world of mythical plants, a warped biology lab in a girl's school.  Boy falls in love with one of these fantastical femmes but it turns out they are in fact a flock of white geese and their transformation leaves behind a pile of evocative Lesia Paramonova clothes.  It's a modern and surreal take on Swan Lake if you will and from the visuals alone should be a promising little short to get lost in.  In any case, beyond the spritely film, Paramonova is proving that a strong visual language, imaginative personal stories in addition to atmosphere-imbued clothes can certainly find their niche even in this increasingly crowded space.

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Comments (18)

  1. Lelde says:

    Amazing article!!!!
    I love shopping at http://www.stylewhile.com – great selection of designer clothes and accessories!

  2. WOWS says:

    Stunning! Looks like taken from a fairy tale!
    Today I’m wearing a floral look with an AMAZING Orange leather shopper. Are you gonna miss it?
    Kisses from
    http://www.withorwithoutshoes.com
    Win an ARMANI bag !!! – Worldwide Giveaway

  3. Those mouse-flowers (berries?) are so wonderful and cute! Reminds me of Beatrix Potter meets Lewis Carroll. The round neck jumpers are really quite great.

  4. Bayu Radith says:

    love that collection. i want that backpack
    http://bayuradith.blogspot.com

  5. Ginger says:

    Lovely! Such a beautiful (and slightly creepy) collection. I love how simple the shots are, yet how many tiny details that emerge when you look over them a second time.

  6. Anita says:

    This is great so creative!!!

  7. lee says:

    Hi this is a real creative photo shoot going on here with both the clothing and all the cut out props that look 3d one minute and then blend in to the back ground to look 2d a really great effect
    great pics lee

  8. CarolinaBK says:

    WOW!! Love this mood!
    Great collection and amazing photos ;)
    http://carolinabin.com/

  9. Michelle says:

    How crazy beautiful!
    xo Michelle
    P.S. Please check out my blog hop here:
    http://www.misanthropycreation.com/2013/04/my-first-blog-hop.html

  10. Really interesting post! I love Russian fashion. Keep up the good work ;)
    xo, Oona (adventuredarling.blogspot.fi)

  11. LM Florian says:

    Nice post, like your usual !
    Love, unicorns and glitter on you. <3
    Florian,
    http://www.like-enchanted.com

  12. Every little russian girl knows how to iron and prepare her bow tie.. so iconic for Russia.. love this spread!

  13. dani says:

    wowowowowww these are so kewt and i love the ~vibezz~
    will u be doing a post on vogue festival?
    <333

  14. I referenced this post on my new blog! I love the photos, and of course, the clothes!

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