In my latest Bubble and Speak (seriously…the name still tickles me…) column for Business of Fashion, I profiled the French-born, London-based designer Faustine Steinmetz who is about to hit us with a new wave of trompe l'oeil.  Pah!  New wave of trompe l'oeil indeed…  Haven't we mined every trick of the eye there is in fashion?  Well, scroll down and take a look.  Denim that isn't denim.  Recognisable but different.  Uniform pieces of clothing shifted into another textural dimension.  Steinmetz, has been playing around with ideas of trompe l'oeil ever since her 2011 Central Saint Martins graduation from the MA fashion print course, where she overturned ideals of a "rich" woman's wardrobe by painting fur coats with acrylic paint and making up Chanel-esque backpacks in cheapie fabrics and then making Tesco shopping bags out of leather.  

Whilst they may have been rooted in Maison Martin Margiela-esque workings, with her first proper collection, Steinmetz reworks a familiar, bordering on-mundane wardrobe, inspired by the Matthew Kassovitz film La Haine (The Hate) about living in Parisian suburbia.  To use some less-than-savoury terms, the French equivalent (if there is such a thing) of chav attire come to mind.  The tracksuit top and bottom.  The secondhand 501 Levi jeans that don't quite fit right.  The natty denim jacket.  The chain jewellery.  The rucksack.  In Steinmetz' hands they are entirely constructed out of textiles she has hand woven and hand dyed in her Shoreditch flat, using four hand looms and a couple of interns.  Without setting out to do a collection, she started off with a pair of pale blue jeans and a t-shirt, completely reinterpreted with this unexpected fluffy mohair texture.  Then piece by piece, she built it up, creating a woven narrative for this reconfigured wardrobe.  Every texture is subverted.  Hard and rough denim becomes soft to touch.  A Jansport rucksack is rendered in soft lambswool.  Thin and disposable t-shirts are strengthened with merino wool and raw felted seams.  Lightweight polyester tracksuits are done up in heavy woven wool and lined with cotton jersey.  Gold bling bling jewellery is dulled with grey flock.  She was even tempted to create a Nike trainer entirely out of warp and weft threads.  Particularly with the denim, the effect of the trompe l'oeil is extremely effective, especially when you touch the soft texture of the woven mohair.  The contrast between these made from scratch fabrics, which are a labour of love and time-consuming craftsmanship, and the almost disposable and freely available garment choices, is what makes Steinmetz's work so compelling.  So much so that she has secured an exclusive stockist this summer with Hostem in East London, who are launching a womenswear store.  She'll also be launching an e-store to meet what is unsurprisingly a high demand for her unexpected take on denim.  It might be trompe l'oeil but there's no deception here.  Steinmetz is just  out to create meaningful clothes that are at once precious and tangible at the same time.      

IMG_3173

IMG_3174

IMG_3191

IMG_3194

IMG_3180

IMG_3178

IMG_3181

IMG_3186

IMG_3177
IMG_3192

IMG_3182
IMG_3188

Faustine1

IMG_3162

Faustine3

IMG_3157

Faustine4
IMG_3166

Faustine7

IMG_3161

Faustine5
IMG_3156

Faustine10


Faustine11

IMG_3170

Faustine-steinmetz

IMG_3168

Faustine6

IMG_3238

Faustine2

IMG_3237

Faustine9

IMG_3183
IMG_3164

IMG_3171

IMG_3172

IMG_3262

Comments (12)

  1. Wow she is super talented, never seen anything like this, truly amazing.

  2. I don’t kow if I would call it trompe l’oeil. I find she took it to another level… a very interesting one. I love the way the mohair really does resemble jeans. Especially with the “worn” look around the upper leg, her trick is how she plays with fabric. I am very impressed as a lot of designers I see doing this can not make a solid impression. I hope she stays on this path. Kudos to Faustine Stienmetz. I think I’m looking to buy those jeans.

  3. LM Florian says:

    I absolutely love it.
    Love, unicorns and glitter on you. <3
    Florian,
    http://www.like-enchanted.com

  4. Bayu Radith says:

    i want that bag and accessories.. <3
    http://bayuradith.blogspot.com

  5. I need me a pair of those fluffy jeans- LOVE- http://thelaststraggler.wordpress.com/

  6. Royal Wang says:

    very creativity post and really open widely the view of fashion industry
    http://www.fashionculturediary.blogspot.it/

  7. Ari_Ferr says:

    Mind blown. I love reinterpretations of classics, a small twist that makes an enormous difference – and the jeans do it for me.
    Such tactile textiles. I expect complete strangers would want a quick touch, especially kids.

  8. Chad says:

    How is this any different (other than woven vs. knit) than what Sansovino6 does?

  9. susie_bubble says:

    I actually wrote about Sansovino6 when they came out with that soft knit denim ss12 collection http://www.stylebubble.co.uk/style_bubble/2011/10/soft-protest.html
    I think they’ve moved on though a fair bit when you look at their latest collection and even if you make the comparison between that soft knit denim collection and what Faustine is doing, the difference is that the very texture of this woven mohair gives a completely different feeling. She’s also purposely replicating a uniform, iconic garments – chav clothes if you’re going to be blunt – whereas the Sansovino6 stuff was perhaps a little more feminine and likeable in its garment shapes (skinny jeans, fitted jackets and waistcoats)… the effect for me is more arresting. Not taking anything away from Sansovino6. They’re further down the line where they’re selling to multiple stores. There’s more of a commercial leaning in what they do.
    Faustine is just getting started and her concept, lookbook and her cottage industry approach to me feels fresh. That it’s not 100% polished is what makes it interesting.

  10. Chad says:

    That’s a fair assessment. I’ll admit, I jumped the gun the gun a bit. I’ll have to keep an eye out for her. Your coverage of young designers is why I keep coming back through out the years.

Comment below