• #insideout oi oi @cosstores and @currentelliott - who made your clothes??? @fash_rev
  • Last @designerjumble outfit of the day - @saundersstudio jacket, Betty Jackson jacket, Antithesis shirt, @fromsomewhereuk top, Loewe skirt, Luella bag
  • More brilliant @designerjumble pieces @prada top and skirt, Antony Price parachute dress @rupertsanderson shoes
  • Made In Britain pieces by @jameslonglondon and @topshop Who made your clothes? #InsideOut @fash_rev
  • Amazing pieces from a 1,500 collection of Hannalore Smart, widow of Circus King Billy Smart Jr... Alaia,  Gaultier, Comme, Issey Miyake, Prada... All going into @designerjumble soon with some on auction!! Gaultier corset, vintage customised jeans, Prada shoes, CdG skirt - very Meadham Kirchhoff SS13!

>> When a designer asks you to come and hang out at a sweet hotel suite, dress up in their clothes and do star jumps on the bed deliberately, you say yes.  Especially when that designer happens to be Calla, whose A/W 13-4 collection really hit a high note for me with its references to the casual and populist gaming of Legend of Zelda and Tetris, that pretty much everyone can relate to.  Last week as a respite to the stiff pomp of haute couture shows, I dropped by the lush W Hotel in Paris Op√©ra, which is playing host to Calla's pop-up shop (she's also created a special printed silk scarf for the occasion).  

Upstairs in the EWOW suite, Calla had taken over the beautiful corner room space with her prints from the past two seasons and had set up rails ready for guests to pounce on as well as make-up and hair on hand to take some fun pics with photographer Jean-Pac√¥me Dedieu.  He was totally responsible for the star jump pose.  I hold my hands up to the peace signs of course (duh).  Dedieu was also responsible for the ultra cute part animated, part filmed fantasy video game conceived around Calla's A/W 13-4 collection, where model blips and bops around the room complete with Super Mario-esque noises and leaves me yearning for the 2-D pixelated games of yesteryear.  I sadly wasn't a video game character but I did go down the cartoonish route for the photos here, inspired by this upbeat print storied Calla outfit  a yellow water colour splotch and NASA space imagery printed hooded parka, some washed out watery Tetris block jeans and the collaborative knits made with Michaela Buerger.  One cheer for old video games, two cheers for jumping on beds and three cheers for Calla.       

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Callascarf

Comments (16)

  1. super lovely prints!
    click How to style printed top?

  2. Shelly says:

    The vid like the clothes is quite quirky!!
    http://bythewear.blogspot.in/

  3. Such a gorgeous selection of prints. This is just such a fun and quirky collection – love the photos too!
    The Trendstop Team
    http://www.trendstop.com

  4. Denisa says:

    That looks so nice. Have a great day.
    http://www.fashiondenis.com/

  5. Lara Maria says:

    Dear Susie,
    it was really nice meeting you in London! And really interesting to listen to your questions to MCM.
    Here is the post and some pictures of us ;-) Really great meeting you!!
    http://www.envie-mag.com/mcm-trip-to-london/
    XX Lara Maria

  6. Serdane says:

    The collection is great ! The styling is awesome. I just love it !
    http://www.younglington.wordpress.com
    http://www.thefhasionmellow.tumblr.com

  7. Gem says:

    I love your poses it really empisises the playful factor in Calla. I admire the way the clothes are playful but they are also sophisticated considering the theme, they play a tricky balance that I like.
    http://savagegem.wordpress.com/

  8. I love. You are radiant.
    Love, unicorns and glitter on you. <3
    Florian,
    http://www.like-enchanted.com

  9. lolli says:

    you images are always fun!
    love the printed jacket/coat.
    http://www.lollihearts.co.uk

  10. That red dress is amazing. Thank you for posting the video, it was really fun to watch!
    http://angeliquejennifer.blogspot.com

  11. Lauren at adorn la femme says:

    These whimsical floral prints are making me drool!!! You look exquisite and beautiful and playful!!!
    (=’.'=)
    Lauren at adorn la femme

  12. I LOVE THIS FUNNY PHOTOS AND COLORS!
    Besetes,
    Joanna
    http://www.cheapandcool.net/

  13. Sasha says:

    Amazing, I love the print so crazy

  14. Bellie says:

    Playing PAC-MAN with THE scarf on is my mini getaway day dream <3
    xo Bellie
    http://www.poubellie.blogspot.com

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