>> When a designer asks you to come and hang out at a sweet hotel suite, dress up in their clothes and do star jumps on the bed deliberately, you say yes. Especially when that designer happens to be Calla, whose A/W 13-4 collection really hit a high note for me with its references to the casual and populist gaming of Legend of Zelda and Tetris, that pretty much everyone can relate to. Last week as a respite to the stiff pomp of haute couture shows, I dropped by the lush W Hotel in Paris Opéra, which is playing host to Calla's pop-up shop (she's also created a special printed silk scarf for the occasion).
Upstairs in the EWOW suite, Calla had taken over the beautiful corner room space with her prints from the past two seasons and had set up rails ready for guests to pounce on as well as make-up and hair on hand to take some fun pics with photographer Jean-Pacôme Dedieu. He was totally responsible for the star jump pose. I hold my hands up to the peace signs of course (duh). Dedieu was also responsible for the ultra cute part animated, part filmed fantasy video game conceived around Calla's A/W 13-4 collection, where model blips and bops around the room complete with Super Mario-esque noises and leaves me yearning for the 2-D pixelated games of yesteryear. I sadly wasn't a video game character but I did go down the cartoonish route for the photos here, inspired by this upbeat print storied Calla outfit a yellow water colour splotch and NASA space imagery printed hooded parka, some washed out watery Tetris block jeans and the collaborative knits made with Michaela Buerger. One cheer for old video games, two cheers for jumping on beds and three cheers for Calla.