• It was announced a while ago but wanted to say how happy I am to have been asked to select Dress of the Year 2013 at Fashion Museum in Bath. My choice was this @christopherkanestudio SS13 beauty.
  • Love this concertina beach scene print on @marios_official tote available at @therefineryhk now! #PMQIS
  • Congrats to my cousin @elizabethlauldn and her new shop @therefineryhk in the new PMQ building @PMQHKDesign #PMQIS much love for @BernstockSpeirs bunny ears!
  • Love that I always see the best pieces by Brit designers abroad @nicoll_studio @liger_hk
  • Swash land at @liger_hk Patterson St store #SwashLondon

>> When I got my tot-tot feet measured aged 4 at the Clarks store in Brent Cross for my first pair of school shoes, little did I know that two decades later I would be swanking it up and styling a lookbook for the very same brand.  Child who grew up living above a Chinese takeway does good and all that.  This is the sort of stuff I can show my parents and they'd have some point of reference to comment back with approval.  "Ah Clarks!  Good quality shoes! Last very long!" they would say.  Indeed (except my mum still thought it prudent to stockpile on Clarks shoes – on sale of course – to the point where our understairs cupboard resembled a veritable Clarks outlet store at one point).

This is a very different kettle of fish though to the patent t-bars and butterfly-stitched mary janes I had as a child.  For a year now, Clarks Sportswear coming out with small capsule collections that combine the company's rich shoemaking heritage with modern sports shoe technologies so that craft and function come together in a subtle way.  They started off with mens styles which have been increasingly hotting up on the "bloke" press radar – men who were addicted to their Originals Wallabees and Desert boots could take on the extra bonus features of ankle cushioning, EVA moldings and TPU gaskets (those are fancy words for rubber and stuff).  Dudes that like their shoes to be "dope" have been digging Clarks Sportswear, especially when they collaborate with the likes of cult sneaker store atmos.

Naturally the womenswear counterparts were on the cards and so for A/W 13-4, they have launched two styles, the Juno Hi and Lo, pepped up with brightly colour blocked soles to contrast with more muted suede uppers that have a hint of Desert Boot about them.  Someone probably took one look at neon pink soles and thought that I'd somehow find synergy with them, and so it is that I ended up styling this small lookbook for them to celebrate the launch of Clarks Sportswear for women.  They were right of course.  It didn't take a great deal of imagination to cobble together colour jigsaw pieces that would pick out the soleful shoes (TEE-HEE-HEE).  The line may be called Clarks Sportswear but it's clear these shoes are made for active day-to-day lives as opposed to hardcore sporting prowess.  So I picked out pieces that had hints of "GO" power rather than full-on sportswear.  Which meant ots of neoprene (thanks new season ASOS), some handy purple bits from Beyond Retro and some of my own sports-lux pieces.  Beth at Storm was to be my hapless victim and Jamie C Gray, the consumate profesh photographer, guided by Liz Hay at Dry creative agency.

Together I think we made colour-pop fun for Clarks Sportswear's first foray into women shoes. Mama and Papa Lau will be ever so proud.  

Clarks Sportswear available at selected footwear stores and Office online now.

Juno-Lo-Black-SuedeASOS neoprene sweater and neoprene skirt, Beyond Retro shirt, Clarks Sportswear Juno lo lace-up

Juno-Hi-Grey-SuedeBeyond Retro top, Nike hoodie, COS dress, Clarks Sportswear Juno hi ankle boot

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Juno-Hi-Wine-SuedeASOS quilted sweater and pleated skirt, Lover shirt, Kenzo belt, Karen Walker sunglasses, Clarks Sportswear Juno hi ankle boot

Juno-Hi-Black-SuedeLucky Chouette jacket, ASOS quilted dress, Louise Gray skirt, Clarks Sportswear Juno hi ankle boot

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Juno-Lo-Grey-SuedeBernstock Speirs hat, Kenzo jacket, ASOS grey sweatshirt, Joe Fresh neoprene skirt, Clarks Sportswear Juno lo lace-up

Juno-Lo-Purple-SuedeBeyond Retro vinyl mac, Merchant Archive top, Lucky Chouette skirt, Clarks Sportswear Juno lo lace-up

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Comments (33)

  1. (I don´t want to look like a freaky stalker, x.x). Really, I read your blog every day, and you are my principal inspiration to keep doing what Im doing, because you are so dedicated, and you made it. I want to made it too. Thanks for that! And Im telling you this, because I love when you do styling, because it´s so Susie Lau. <3 *O*!

  2. jean cave says:

    Pity that Clarks shoes are not actually made in Somerset any more but out-sourced to Eastern Europe.
    On trend as per usual . . . I have been wearing mens Clarks for some time because they fit my feet better.
    Why does mens stuff always seem to be better made?

  3. Kani says:

    I absolutely LOVE the styling in this lookbook!I am so happy with the way that you stopped it from going full frontal “sporty” and just paired the shoes with all of these bright, fresh looks. I don’t own a pair of Clarks as of now but I am now rethinking that choice.

  4. Great styling !
    Love, unicorns and glitter on you. <3
    Florian,
    http://www.like-enchanted.com

  5. Khoa says:

    Can’t help but commenting that the styling here is golden, Susie. First thought was OK, this is quintessential Susie Bubble.

  6. Normally I’m not a fan of Clarks, but you know… these picture make it all look so good. Obviously, that’s meant to.
    The outfit on the first picture is my absolute favourite. If I would see all those pieces sepparate in the store, I wouldn’t buy ‘em. Shame on me, cause look what you can create with it!
    http://sarahdezutter.blogspot.com

  7. Denisa says:

    Soooo mnay peeerfect skirts. Have a great day.
    http://www.fashiondenis.com/

  8. Iris says:

    Wow well done! Absolutely love the styling of this lookbook, very inspiring :)
    xoxo Iris
    http://www.adashoffash.com

  9. Angelina S says:

    I’m forever praising Clarks shoes – regardless of the fact that it reminds of me of school days past. Their always comfortable, affordable and fit well – and these are no exception to that. Most of the time they’re also rather fashionable – I’ve had my eyes on these over the past few days -http://www.clarks.co.uk/p/20355505 and after seeing this post I’m nearly 100% committed. great shoot :)

  10. Lara Darling says:

    Clarkes are great. They kinda always hang in there even if they appear a bit behind sometimes, they always come back with great stuff!

  11. Patricia g. says:

    Loooove this looks! The colours and specially the skirts! Shoes are good also!
    Kiss
    http://www.bloglovin.com/blog/4487669/donkeycool

  12. Matthew Pike says:

    Very nice. I wonder if they’re continuing with the mens sportwear range, they were doing some pretty interesting stuff last year.

  13. ChamaFashion says:

    I love Clarks! I really like the photos!
    XO CHAMAFASHION
    http://www.chamafashion.com/

  14. Francesca says:

    Ohh, nice shoes!
    you’ve styled this perfectly :-)
    xo
    http://www.yummylikecake.com

  15. Wow, I didn’t used to like Clarks but now I do. Thanks for making Clarks cool Susie! Only you could have done it. By the way, I also love all of the clothes….you’re going to be the death of me (or at least my bank account)
    http://angeliquejennifer.blogspot.com

  16. Elisa says:

    Pretty shots, amazing collection!
    With love
    Elisa
    My Fantabulous World

  17. Niamh says:

    I can’t believe how trendy Clarke shoes are now. They look great! Nx
    http://www.niamhkelly.wordpress.com

  18. Lorietta says:

    wow the collection is so cool!‚ô• great post!:)
    http://www.lorietta.cz

  19. M says:

    Yes, there are new things coming on the men’s side as well.

  20. Alex Souter says:

    Keep on rocking Clarks!

  21. Debbie says:

    It’s definitely been quite some time since I’ve worn a pair of Clarks, but this color-burst styling post is making me wanna go purchase a pair {especially the purple kicks!}. Adore the color combos! Great job!

  22. Katie says:

    Such a stunning lookbook! I grow more in live with Clarks every day, thy have some really adorable shoes and always comfortable.
    Katie x
    http://www.katiescreative.blogspot.com

  23. Lauren says:

    i love these crazy colorful shoes!! i need to get some in my closet…now!
    thanks for sharing
    http://www.lpbylp.com

  24. Hilary says:

    I’ve found a few gems in Clarks over the last few years. They’re trying hard to bring in a younger customer and its exciting to see you Susie doing styling! Super styling Susie!

  25. Louise says:

    Excellent work! I really love the images.
    I’ve just bought my first pair of Clarks shoes for years – not since I insisted on getting my school shoes somewhere else! Our mothers had very similar attitudes, it would seem.

  26. Dru says:

    Great work, Susie! This jazzed-up-old-school shoe trend is fantastic, and I love the way you pull everything together.

  27. Chrissy says:

    Clarks are comfortable! Aerosoles are too!
    http://www.blog.shoedaca.com

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