>> The last whiff of Marc Jacobs' design imprint will be ushered into the Louis Vuitton retail universe over the next few months before Nicolas Ghesqui√®re takes over with I-don't-know-what-but-it-will-definitely-be-amazing.  Before we start peering ahead into the crystal ball come March though, let's pause and reflect on the often exceedingly good clothes that the maison turns out, but so often doesn't really get the attention that their counterpart bags do.  Nothing I'm wearing below save for the shoes (sensible, reasonable, pink ponyskin – go gets from Whistles) is for keepsies but a day walking around in a cocoon of of a checkered coat from the A/W 13-4 collection, dipped and ombred in sequins, is enough of an experience to appreciate how exceedingly plush it is – as noted by both a) the guy who serves me fish and chips and b) a PR at a press day.  Yes, I've used the word "exceedingly" twice.  Logic being that Mr Kipling does nice cakes and ergo Louis Vuitton does nice coats. 

Likewise, the Louis Vuitton Townhouse, which has just opened in Selfridges, shines the spotlight on its whole range of offerings, rather than the more well-known bags.  It is less like the typical LV store, which aims to flog as many handbags to Chinese tourists as humanely possible, than… well… someone's actual townhouse that just so happens to be attached to one of the busiest department stores in the world.  The central focal point of this new three-storey extravaganza is a Willy Wonka-esque slowly revolving lift, taking you through the floors of womenswear, menswear and accessories and leather goods.  An architectural feat that serves the purpose of not only looking mighty impressive but connecting the floors with fluidity.  Not sure if they're a permanent feature but on the day of opening, Jacobs' legacy lingered on as those A/W 11 Night Porter-inspired French maids were out in force with their feather dusters.  That's when you started remembering all the brillliang "Marc-isms" that Jacobs bought to the maison.    

As Business of Fashion's excellent analysis of the space tells you, the Townhouse is designed to be more "democratic" – whatever that means in the scheme of a space, where nothing is ever going to be cheap as chips – to suit the Selfridges customer, but also to be all encompassing so that in the future, whatever strategy the head honchos at LVMH spins, and what direction Ghesqui√®re will be taking their wares, their reliance isn't solely on the stable monogram handbag.  In fact, your eye is drawn to the delicate lace-trimmed satin floral dresses, the Jake and Dinos Chapman print scarves, the veiled handbands and yes, that very coat I'm wearing, which hangs on the women's floor.  The cramped Louis Vuitton concession in the bag department of Selfridges, which often had a queue snaking outside because of its popularity, has now been replaced with a space the brand duly deserves and requires in an environment like Selfridges.  The ever-varying and often-unpredictable customer might even be in the mood for dip dyed sequins on a coat as opposed to monograms on a bag.    

IMG_5387

IMG_5345

IMG_5337

IMG_5348

IMG_5382

IMG_5401

MW_LV_07112013_0210

LV_Selfridges_Townhouse_Maids6

MW_LV_07112013_0037Pics of store above courtesy of Louis Vuitton

IMG_5272

IMG_5274
IMG_5286

IMG_5275

IMG_5284

IMG_5289

IMG_5295

IMG_5290

IMG_5296

IMG_5303

IMG_5313

IMG_5315

IMG_5299

IMG_5308

Comments (14)

  1. irene laura says:

    that coat is amazing! You look great
    xoxo
    http://www.ontomywardrobe.com

  2. Denisa says:

    Nice pics and your coat is perfect.
    http://www.fashiondenis.com/

  3. Elisa says:

    DAMN!!! Your coat is to die for!!!
    Amazing my dear!
    With love,
    Elisa
    My Fantabulous World

  4. Eileen says:

    Love your outfit immensely, especially since you transformed vuitton pieces into cool susie vibes
    http://eileentheooer.blogspot.com/

  5. Jenny says:

    Love the coat! Great images too :-)

  6. zaena says:

    I have a penchant for coats and that one is my new obsession- want!
    http://thelaststraggler.wordpress.com/

  7. That coat is perfection,
    really love the LV sweater by marc.
    Love Bodil,
    http://www.Bodil-Lois.com

  8. andrea says:

    Beautiful outfit! Who are your pink ankle strap shoes by?

  9. Chloe says:

    The sweater in 19 is so cool! The cat’s eyes force you to look. Marc’s final show with Vuitton was so beautiful, but sad at the same time :( I wonder if he’ll become creative director at another house, or just stick with his own brand? I could see him at Saint Laurent.

  10. I think this internet site has got some very good info for everyone :D. “Calamity is the test of integrity.” by Samuel Richardson.
    mulberry danmark http://www.gavevind.dk/

Comment below