Back in June, I interviewed  Orsola de Castro – founder of upcycling label From Somewhere, curator of British Fashion Council’s eco fashion initiative Esthetica and all-round expert on the subject of “green” fashion – at her exhibition at Great Western Studios, tracing all the work From Somewhere and Orsola has been doing over the years since she started in 1998.  Like the idiot that I am I managed to lose this brilliantly insightful conversation because of a system failure on my phone.  And so I intruded on Orsola again, whilst on her holiday in August to speak to her on Skype.  Then the fashions happened in September and October.  The house happened in November and December.  And now it’s 20-bloody-14.

There lies the difference between my “half-arsed” approach towards the unsavoury ethics of the fashion industry and people like Orsola, whose optimism for positive change within the industry is unwavering and authors like Lucy Siegle, whose search for the “perfect” guilt-free wardrobe as documented in her book To Die For: Is Fashion Wearing Out the World? means she can wear a wardrobe free of poor labour practises and environmentally-unfriendly textiles.  I cared enough to hunt Orsola down twice but not enough to bother transcribing the interview until months later.

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We now enter 2014 and changes are definitely a-coming.  It seems like the perfect time to resurrect this conversation and point out the pertinent issues that the fashion industry faces – things that neither you or I will be able to ignore.  As a consummate fashion enthusiast and staunch defender of the positives of the industry, it doesn’t feel cool or clever to pretend that fashion is nothing but a bundle of laughs – that everything is fabulous and anything that isn’t can be swept under the carpet.  When I say I’m a half-arsed in my attitude towards the ethics of fashion production, I mean that I care about provenance and about where and how things were made and about the quality of what I’m wearing, but my ultimate goal is for aesthetic pleasure.  I’m not hardline enough to rule out clothes from the high street, despite not knowing the ins and outs of their labour practises.  I’m also not hardline enough to go out and demand information from every single designer about their fabric sourcing and supply chain.  It’s loosely based on Rhiannon Coslett’s witty piece on the Guardian about being a half-arsed accidental feminist, that caring a little is better than none at all.

IMG_5268Reclaim to Wear’s collaboration with Speedo

What I learnt from my two lengthy encounters with Orsola though is that the tide of change is upon us so that it is up to the companies and the powers that be in the industry to make the changes.  The consumer is already half way there by beginning to ask the questions.  The fact that we’re not at the point where enough of the right product is out there for consumption is something that according to Orsola, will change for the better.

When asked about my initial protestation about the current eco-fashion scene is that… well, for the large part, it isn’t fashion as we know it.  There are often aesthetic and creative lackings.   Orsola had a salient answer.

“In Berlin this summer, my eyes were open to the thriving eco-clothing world and market there.  I’m calling it specifically eco-clothing.  It’s not fashion, it’s clothing.  Wonderful but I asked, ‘Have you thought of working with fashion designers or do more of a fashion offering?’  They say,  ‘I’ve got 150 stockists worldwide.  I am producing.  I’m supporting communities in third world.’  Then I think,

it’s the fashion houses that should be offering an eco collections.   Not the eco-clothing offering fashion.

It’s not up to them to change what they’re doing.  It’s up to Gucci and the like.”

Furthermore that eventually it will be the non-ethical fashion entities who are the minority.

“Bruno Pieters, who is doing wonderful work at Honest By said something that stuck with me.

‘To doubt that it will be all about transparency is to doubt that women would be able to vote.’

We are moving towards being a transparent industry at great speed.  It’s this idea that fashion will be a much more sustainable industry.  It will be the non-ethical brands who stick out.”

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A textile mill’s obsolete stock in Sri Lanka taken when Orsola was working for Tesco

Orsola believes that a generational change is happening that will also speed up change.

“Fashion developed a language which made the word “sustainable” and “artisan” sound dirty.

Fashion is the only world where being “worthy” is a negative thing.  Things are changing now.  Values have shifted and now to stand for something is a good thing.  The fashion industry is fantastically predictable in its cyclical nature.  When it is political – fashion works very well – look at the women in the French Revolution or during the suffragette period.  Inevitably, for the next generation of fashion, this will come around again.  Through the internet, the capacity to communicate is huge.

What you wear feels more significant.  The conscious aspect to how you wear your clothes will be a focal point.”

“The new generation carry a genetic make-up different to the people on corporate boards currently.

This a generation who are thinking that if something isn’t done soon, it might come to the point where there isn’t a fashion industry at all.

I know more and more people joining fashion companies who want to make more of a positive change.  The internet has been our liberator.  It’s shamed these companies.  It’s shown their greed.  It’s shown their mega monopolisation of everything.

We finally have access to so much information and the questions we are asking are more eloquent.”

IMG_5307Early From Somewhere lookbooks

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So what are the challenges?  A quick read through the articles discussing the fires in factories in Bangladesh last year and the same question crops up over and over again – how CAN we be sure that what we’re buying is 100% sustainable, fair trade, eco and so on.

“It’s not like buying organic food where you know organic broccoli will cost a pound more than normal broccoli.  With clothing, you have the added factor of speaking your principles.  The shift will take longer.  It’s very difficult to make a change that is consistent and communicatable.  People are reluctant to talk about the procedures that have gone into production – for instance you could be using organic cotton but not operating under fair working conditions.

It’s impossible to have a 100% fair-trade, ethical and sustainable clothing at this stage

, and so a lot of the steps are not being communicated in the industry, which is interpreted as not being strong enough.   That’s why transparency is so important.”

In other words, if that 100% guilt-free product isn’t out there, then for now, every little helps.  This is where my “half-arsed” argument comes in handy.  It’s the overall attitude that is already shifting and that can only be a good thing, even if a garment with some dubious modes of production slips into your wardrobe.  Does one issue take precedence over the other at this point?  Not when the bigger picture is still lacking.

“You can’t place more importance on one than the other.  With upcycling, you tackle excess production and all its process and waste of water and fuel.  But then you look at human disasters such as the fires in Bangladesh and you think labour practises is what’s important.

The truth is by splitting it all up, you’re diminishing the point. It’s a whole industry that needs to be MORE sustainable full stop

Eventually you will have a hybrid of the three but right now, that is not attainable.”

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I asked Orsola about the high street taking on organic, eco and sustainable clothing in ways that often seemed tokenistic.  Having worked with the likes of Tesco’s and Topshop (with their successful Reclaim to Wear range), Orsola maintains that more positive change is taking place on the high street than in the high end.

“Interestingly, the high street has been much more proactive than the high end.  One pair of sunglasses from Gucci made of recycled bamboo or one handbag from Vivienne Westwood.  It seems to me that the high street will make the product and the high end will concentrate on CSR. That’s changing though – Stella McCartney is coming out with a fully eco clothing line for instance.”

Then does your average customer who buys say a Balenciaga bag even care whether something is sustainably or ethically made.  Could that be what is making big brands so sluggish in tackling these issues?

“I don’t think they’re offering that product because they’re very very spoilt.

No one owns the factories where they produce.  That’s the biggest change that has swept all problems under the carpet.

When YSL, Prada, etc were producing in their own backyard or in their own factories there was far less waste.  They now no longer have control.  Let’s not beat about the bush.  We’re talking about an industry that is really guilty of very unethical practises.  People think the culprits of the Bangladesh fires is Walmart and Primark but I’ve been inside many of these factories and some very big labels produce clothes there.  They call it “sub-contracting” – so that high end brands can wash their hands of it.   To now disrupt the supply chain and say “Don’t use this because it’s harmful” or “Why don’t we reduce this waste” is much more complicated.

I could tell you when we worked with Topshop to do Reclaim to Wear, the whole design team were rooting for it but it’s the factories that don’t want to do it.  For the CEO’s of this world, sustainability will be a good business.  They will be able to sell it well.  Five years ago, people were thinking “Let’s give them some fucking green organic t-shirts” because it’s a trend.

We now know it isn’t a trend – it is a business demand and the consumer is wanting to know if they can buy something that will not make them feel guilty.

Of course there are the poor households in Britain who don’t have a choice to give a damn but

the reality is that the companies who they buy from don’t have a choice – people are so fine-tuned to find fault in them.  They have no choice but to change.”

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Orsola began From Somewhere in 1998 in earnest, not with an environmentalist or sustainable agenda in mind but because she and her design partner Sasha de Sroumilo loved flea markets, junk shops and vintage clothing.  So they used skills like crochet, filet and tatting to upcycle cashmere jumpers and cardigans.  They’re the type of garments that I came across in shops like Stitch Up in Camden Town.  They felt special.  They didn’t have a tag that explained how the label dealt with excess waste.  From Somehwhere’s clothes sat alongside labels like Preen and Jessica Ogden that were also young and independently spirited labels.  The thing that really stuck out about my conversation with Orsola was the fact that she supports independent fashion, whether it calls itself sustainable or not.
“I’m always asked by journalists what are my tips for shopping ethically.  Find a young designer whether they call themselves sustainable or not.  You are encouraging local production, pieces made with quality and creativity.  Young designers work in such a way, buy whatever you can but because you’re not willing to compromise.  You use your creativity.  Very often, the collections are produced locally using scraps – that’s a need rather than a commitment.

If we can encourage designers to keep close to their early beginnings, then that’s a good thing.

I would call a lot of the designers in London a ‘hybrid’”
Now From Somewhere after sixteen years in the business has relaunched with a new website, a fresh new impetus to attract what Orsola feels is a more conscious customer.  The eco-fashion “tag” doesn’t bother Orsola because for her, sustainable fashion isn’t a flash in the pan trend but the only and right way of working.  From Somewhere’s setup currently doesn’t run as a seasonable label does.  Instead, it’s an ideas factory where collections come and go in drops on their website.  It also helps Orsola and her team consult for bigger companies such as Topshop, to get the gospel out to a bigger audience, so to speak.

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IMG_5305Examples of From Somewhere pieces

IMG_5280Examples of Orsola’s work with fashion students at colleges like Central Saint Martins

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What Orsola and talked about were once lofty or farfetched ideals but are now looking like inevitabilities.  Even the traditional “evil” of mass production – Made in China – is undergoing changes.

“When (China) start doing things, they do it very very fast.  In last 16 years, I do remember things coming back from China that were horrible.  Now they can mimic things perfectly with their eyes shut.  That kind of change means that if companies demand better standards, China will have to listen.  If it does happen anywhere on a global scale, it’s going to happen there.”

For every one of my questions of the relatively speaking prohibitive cost of eco fashion (it’s not – it’s our sliding standards of what constitutes “expensive” and “cheap” thanks to the lower end of the high street), its aesthetic credentials, its muddled labelling and potential confusion for customers, Orsola had a justifiable answer.  My questions were rendered mere excuses to avoid the issue at hand.  In truth, the ultimate utopia would be that we reach a point where sustainability produced clothing, made out of environmentally sound materials under fair labour conditions are standard, not an unaccessible luxury.  For now, Orsola and I are revelling in an age where we can all make choices – bad or good.  Being “half-arsed” as it were isn’t a crime but being ignorant is.  The point is to keep asking questions about what we wear.  Whether we get answers or not remains to be seen.
“There are more advocates of sustainability than we’ve ever had before.  We had gone from a generation who were terrified of it – that glossy fashion was trying to cancel out.  I see it as an intelligent subject where all contributions can still be made and valuable.  There’s space for manoeuvre and thinking time.  There’s a challenge to be overcome.

It’s a proactive moment to be celebrated.  Make choices, make mistakes.

If you think about the decisions that go through some women’s minds about their outfit choices.  Now it’s more than just thinking about whether to wear blue with green.  It’s a different intelligence that is required of us.  You can think about where your shirt was made, how it was made, what is its provenance.

We will ask more questions about our clothes.  That will be part of the pleasure, part of the dialogue and part of the conversation.”

Comments (47)

  1. Aja says:

    Half arsed perhaps but brilliant reporting. I really enjoyed this piece Susie. Well done (even with the time it took you).

  2. Laura says:

    Really great piece Susie, thanks. I just wanted to comment on the statement that it’s impossible to have a 100% fair-trade, ethical and sustainable clothing at this stage, to suggest that you check out New Zealand clothing label Kowtow (www.kowtowclothing.com). Happy new year!

    • stylebubble says:

      I stand corrected! I think I was referring more to bigger higher street retailers who perhaps don’t shout about their “green” credentials because people are likely to find holes in other areas (i.e. H&M might be using organic cotton in some of their ranges but what about their labour practises?)

  3. Kiri says:

    Congratulations of such a wonderful thoughtful piece. And I agree that it’s up to the design houses to start thinking about their supply chains and producing fashion that is eco and sustainable.
    I have been interested in this subject ever since I read “To Die For: Is Fashion Wearing Out the World” by Lucy Siegle. And after reading the horrible manufacturing conditions for workers and the effect that manufacturing has on the environment I vowed to buy less. I try to buy classic pieces that will last me so I contribute less fast fashion to landfill! Happy New Year.
    Kiri
    http://www.fashionblender.com.au
    http://www.facebook.com/FashionBlender

  4. DinoB says:

    If we’re talking global fashion – I consider one problem in particular being the biggest one – and probably the hardest one to change.

    Numerous (both young and experienced/successful) designers create eco-friendly ‘collections’ or ‘lines’ for the sake of eco-friendly-ism, not for the sake of making fashion. They have the fashion-with-a-capital-F stuff to do that. For instance – Christopher Kane was greatly inspired by a beauty of a petal and the evolution of a flower. So, isn’t it quite half-assed to produce an nature-inspired collection absolutely detached from the things that are happening with it. Don’t get me wrong – I’m a big Kane fan, but doesn’t it seem now (when all the adrenaline and excitement is gone) like it’s one of those tribal-inspired collections that have feathers and aztec prints, but without any depth of knowledge on the subject. Feels like Project Runway all over again.
    A lot of the time, people are pushed to choose between fashionable and ecologically aware – like somehow those two present the opposites.

    In my opinion – the biggest success of fashionable clothes that’s sustainable could be found in the work of young fashion designers. Yes, they do use ecology as an inspiration, sometimes in a way that’s to literal – but still. Creativity that evolves from flora. I know – it sounds very John Lennon circa Imagine – but it’s okay to dream?

    • stylebubble says:

      But I’d argue then that Christopher Kane, whose collections are largely produced in the United Kingdom (cashmere in Scotland, clothes in London) is at the very least, a “hybrid” – the materials may not be organic or eco but at the very least his labour practises are sound. This is what Orsola was saying when she talked about supporting young designers. Despite Kane’s growth in the last year and the investment by Kering, I’d venture to say that he is to me still an independent designer. But yes, I do think the younger generation of designers could do with further educating about the range of textiles that are available now. I believe that is happening though. I love some of the sustainability work coming out from all the colleges for example. This is an exciting time for exploration and I think the concrete solutions will have to happen eventually.

      • DinoB says:

        I’ll agree with the fact that Kane is AT LEAST a heritage lover, so his work respects his own country. Still, I’m still a bit torn on the fact that C.Kane is independent – 51% at PPR makes his work & name dependent. But I must add – I hope his process of work won’t change. However – you’re in a closer relationship with the designer, so I’d believe your opinion more than my on thoughts on this one. :)

        As for the college work – your post from the latest St. Martins BA graduates made me smile in terms of ecology-friendly work. Yet, I hope they will continue doing that after they become established and successful.

        rock on Susie
        xx D.

  5. shesaidsomething says:

    This piece does not discuss the on-shoring which is taking place, as evinced in manufacturing industries such as pharmaceuticals due to lack of quality control in places such as China. The Chinese are losing ground as manufacturers and this will effect the notion of production in other developed countries (simply dumping work to third world sweat shops creates unwitting competitive disadvantages that go beyond price per unit consideration).

    The reality is that business will dictate change. “Doing good is profitable” is a slow mantra to be embraced by industry (e.g. within for-profit entities). Companies want productive employees and creating good working conditions, using sustainable materials and encouraging innovation is good practice and good business. That is the call that should be made.

    You have a say, as a customer, but fashion is so notoriously disingenuous in their approach as to render the customer simply a sartorial farce (the term “exclusive” encompassing this entire notion).

    What is the answer? Be profitable and be accountable. Let people know that alternatives exist, that are true alternatives. This will create new markets and new markets are the holy grail of industry.

    • stylebubble says:

      I don’t think on-shoring is something that is taking place at large with big fashion companies (Marks & Spencer, Arcadia, Primark etc) but yes, I do believe that is changing. It’s something I want to discuss further in a separate piece – the validity of Made in Britain and whether factories are experiencing real revival beyond young designers localising their production (which is more of a necessity than a sustainability thing).

  6. Orsola says:

    Just one clarification. The waste photograph is not Topshop but a textile mill in Sri Lanka. That photo I took when we were producing the tesco collection for F&F.
    Thank you for this piece Susie, and watch out for Fashion Revolution day on the 24th April (it was still embryonic when we spoke).

  7. Kate Seamark says:

    I love this piece and the way you have addressed some complex issues. I have recently starts writing on ethical fashion and have found there seems to be a stronger movement for ethical children’s fashion at a reasonable price point… I’m wondering if you agree?
    Great to keep the conversation alive, and I must add too that when I read something like this I always check out the labels mentioned with a view to shopping there myself.
    x Kate

  8. Kate Seamark says:

    Ps I made a mistake in my last comment! My website is called diamondsanddaisychains.com x

  9. chere says:

    Great piece! I respect Orsola so much for all her work in the field of ethical fashion, and really look forward to seeing the winner at the Eco Chic Design awards this year! http://eluxemagazine.com/fashion/eco-chic-design-awards-2014-sneak-peek/

  10. eleanor says:

    Hey,
    I did kind wonder what your feelings were on all of this as it is something I ‘half-arsedly’ dabble with when buying. I’ve always been interested in your support of Nike, in particular, as they are known to be possibly the worst in terms of ethics. Would you ever consider ruling out labels because of their ethics?
    Sorry, I sound like I’m being judgey… I’m not trying to be. Just kind of interested in the whole conversation as a whole as I would love to be more of a concious buyer but without limiting my wardrobe to hemp etc… and all the other cliches. :)

  11. Richard says:

    I worry more about labour practices than any organic label used on the clothing, the thought of children making childrens clothing concerns me greatly.

  12. Jacey Lamerton says:

    Cracking piece – let’s get fashion enthused about ethics!
    I’m so passionate about this that I changed my entire life, aged 41, to go back to college and study fashion.
    Graduation looms in May and I’m about to launch my own sustainable label, Get Your Frocks Off.
    Mind you, I’m based in York – very much not the fashion capital of the world.
    Would love advice on the best networks/organisations to join to help me plug in to what’s happening. Cheers!

  13. Kelly Levell says:

    Great interview and points discussed on transparency. I focus on raising awareness and the profile of ethical fashion. This way buyers of fashion in the UK will be inspired to be more eco-conscious, and will start demanding eco-chic fashion to be manufactured and sold by the brands they love. This will implement positive change to production processes, where people & planet are concerned. There’s no need to compromise on style when buying ethical fashion anymore. Brands need help with overhauling their manufacturing processes, instilling positive corporate social responsibility. Then people just need to know where to shop for it ….simple ;) -wedoethicalfashion.org

  14. ApollineR says:

    Very interesting article. 2013 was the year of Rana Plaza. Hopefully 2014 will be the year of ethical fashion.

  15. Sonia says:

    This is a really interesting piece, thank you Susie. Perhaps someone needs to collaborate with a psychologist to research and understand why our “purchase decisions” (even when they are half-arsedly ethical) are more focussed on the quality or source of the ‘thing’ we are buying than the ‘people’ who make them. If we get to the bottom of this, perhaps we would find a way to shift towards more ethical behaviour as shoppers and designers and create a demand for better labour practices rather than just ethically-sourced fabrics which is only half the story. Looking forward to finding out more about Fashion Revolution day on 24 April that Orsola mentions above.

  16. Jintana says:

    Congrats on this fabulous piece Susie. Whats more interesting is that consumers are the real controllers of this ethics change. We as individual must do our part to make the change we want to see in the fashion industry. So I say shop locally and support young designers!!

  17. Katie says:

    Great blog post Susie, I’m glad to see that ethics is working its way into high fashion as well as vintage and high street shopping, I focus a lot on upcycling and recycling and its encouraging to see that you are too.

    Katie
    http://www.eco-vintage.com
    http://www.twitter.com/eco_vintage

  18. Anny says:

    Susie,
    A wonderful article. Two great independent sustainable clothing labels in Australia are B GOODS LABEL and Vege Threads, using organic cotton, hemp, tencel, natural dyes and giving back to the communities they manufacture in. I am very proud of the work we have done so far but we have had to search hard for sustainable and ethical alternatives. Its early days but we are out there!
    http://www.bgoodslabel.com
    http://www.vegethreads.com

  19. Steph says:

    Really interesting article, I think that it is good to be honest when discussing ethics within fashion and this piece does just that. I do believe that all across the world we have designers and companies trying to make a difference through their supply chains and manufacturing process, these people show what can be done and should be supported.

  20. gg says:

    Two points i would like to add to comments. Chanel
    would be a good model to follow, Karl has been instrumental in Chanel buying up many of its manufactures. It is still part from being
    a completely vertical operation as they do buy fabrics from other vendors. Also, there is currently no true Eco fibers/threads. You may hear cotton or other fibers have been cropped with out chemicals and its 100% certified but they may truly not be. once fibers are spun/woven into fabric form they are then “cleaned”/finished for consumption which takes chemicals to do so. You wouldn’t want to wear it otherwise. Chemicals are also add to make fabric ready to accept dyes whether they are natural dyes or not. Its a start and we need to keep the conversation going if we really want the big brands to make changes.

  21. […] As a slight aside, Susie Bubbles’s recent blog about ethical style ‘Half-arsed ethics’ gives an optimistic yet realistic projection on the future of ethical style. Read here. […]

  22. The good news is that young people, including myself, are becoming more interested in this issue and are creating a new way of working/thinking. Hopefully as we grow and move into companies or establish our own we can start to make a difference from the inside of the industry.

    My brand (upcycled womenswear) is currently stocked in a very cute boutique in Japan (Lamp Harajuku) and they had no idea my clothes were sustainable and ethical. They bought my clothes and accessories because they liked the design. It gives me confidence that I do not need to shout out about my ethics, I can keep doing what I’m doing and sell it based on the aesthetics and it just is a bonus that it is also eco-friendly. I can only hope that this continues for me and for others, and that people will change their perception of sustainable fashion to a more positive one.

  23. Orsola says:

    In response to gg (and to clarify the question on who is being proactive and how)
    Chanel are amongst the least proactive, as far as I know.
    In the high end the most advanced is probably Kering, pioneers of EPL (Environmental Profit and Loss). According to Lucy Siegle Gucci are doing a lot of work to increase use of sustainable materials through their work with the Green Carpet Challenge and according to Greenpeace, Valentino is highly advanced in the reduction of toxic chemicals in the fabrics they use.
    On the high street, Topshop M&S and Asos are producing part of their collections in London, Asos is produces the highly successful Asos Africa in Kenya and Jigsaw USA Green Label is produced in downtown LA made with leftover stock and obsolescences.
    So the high end, after years of mass produced luxury, is moving towards putting their houses in order, while the high street, after years of cheap fast fashion, is beginning to introduce a more sustainable product.
    This is a massive industry, it cannot change overnight. Bring on the Brandy Nicole Easter of this world!

  24. This is a very interesting opinion. I am very interested in this kind of topic and many of my age are which makes it more likely to change in the future I suppose.

    ANDREA

  25. […] Style Bubble interviews founder of upcycling label From Somewhere and curator of the British Fashion Council’s eco fashion initiatives, Orsola de Castro. [StyleBubble] […]

  26. Style is... says:

    Fantastic to read such a thoughtful and interesting post on the subject of ethical and sustainable fashion. Orsola is certainly inspirational and I think much of the change that is happening is down to Orsola and other pioneers within the industry who are pushing for change without compromising on aesthetics. I don’t think we can all get it right all of the time or maybe even all get it right some of the time but even a half arsed approach and the willingness to start asking questions is a really good start. I switched to trying to wear only ethical and sustainable clothing a few years ago and have to admit it was difficult at first, but the movement is definitely growing and I have discovered some really amazing clothes by brands and designers that I would not have otherwise known about.

    Really pleased that you decided to post about this subject and also show that showing more consideration about how your clothes are made doesn’t have to mean compromising on ethics.

    Thanks Susie!

    Ceri
    http://www.style-is.co.uk
    & http://www.ethicalfashionblog.com

  27. […] From Somewhere and to read her thoughful commentary on the subject of ethical fashion in her post Half Arsed Ethics. Susie makes the very valid point that whilst the ‘perfect’ guilt free wardrobe may be […]

  28. […] have much to say on all of the delights LC:M has to offer but with the positive response to my Half-Arsed Ethics post featuring my conversation with Orsola de Castro, I thought I’d revisit designer Bethany […]

  29. […] and have much to say on all of the delights LC:M has to offer but with the positive response to my Half-Arsed Ethics post featuring my conversation with Orsola …read […]

  30. AllyB says:

    I’d just read John Thackara’s article ‘A Whole New Cloth: Politics and Fashion’ and then I read your piece interviewing Orsola. There is a shared optimism and dogged determination amongst those who seek to change the fashion industry – and beyond – and this can only be contagious. Yet again, another great read!

  31. […] I also read Susie Bubble’s ‘Half-Arsed Ethics’ in which Susie, in her lucid and typically self-effacing style, comments on the challenge she […]

  32. […] liked Susie Bubble’s interview with Orsola de Castro, founder of upcycling label From Somewhere, on the current state and future of ethical […]

  33. TeddyAds says:

    Nice.I really like.

  34. […] Bubble interviews Orsola de Castro, founder of upcycling label From Somewhere, curator of British Fashion Council’s …. A fascinating read on ethics, sustainability, and what’s really […]

  35. What’s up everybody, here every person is sharing these kinds of experience, thus it’s nice
    to read this website, and I used to pay a visit this blog daily.

  36. […] based out of Ghana, LA and CA. Upon reading about it, I was automatically reminded of the article, ‘Half Assed Ethics’, by UK stylist Susie Bubble, I had previously read some months […]

  37. […] to get “handsy” with and to escape monotony.  That’s when she got talking to Orsola de Castro, who as you’ll know from my “Half Arsed Ethics” post is the founder of Esthetica […]

  38. kirsty says:

    great post! really interesting. ethics in fashion is so hard, people claim ethics when it isn’t. Also, it has to look good, which some people forget!

    For me, lu flux has to be my fave!

    http://www.fashionforlunch.net

  39. I do not have a clue !

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