>> Sunnies Sunnies Sunnies! Say those words with me and breathe a sigh of relief that we're finally getting the opportunity to wear them when for so long, they had literally been gathering dust (no seriously, I had to give my sunglasses case a good rub down with a j-cloth when the sun emerged). Sheriff & Cherry are a newish label that hopefully a good majority of people can get down with namely because of their sub-£100 price points and their growing number of stockists (get em' at Matches, My-Wardrobe, The Corner and more). Sheriff & Cherry started off as a design studio of creative director Mauro Massarotto (fond of all things primary-coloured, sporty and fresh - check out hisportfolio!) and Aussie stylist supremo Mark Vassallo, they found an old optical factory in Croatia and set about on their line of classic frames given a colour-led twist. They don't take themselves too seriously but instead serve up a range of well-made, solid frames in enticing colours ready to be embedded in sun, sand and water wherever in the world.
Just to show that hot sun-drenched girls and boys need not be the only Sheriff & Cherry wearing candidates, they've teamed up with another duo, Ukraine-based photographers Synchrodogs aka. Tania Shcheglova and Roman Noven to place their pre-fall 2013 collection in an altogether odder setting filled with Cousin-It type characters adorned with silly string, confetti and party wigs galore.
They've also shot a more conventional lookbook just in case you don't want to be distracted by Bluebeard-esque facial hair and pre-fall promises to be just as colour drenched as previous ones have been. They hit stores this month and I believe they'll be launching an online store soon, giving you better opportunity to break your Sheriff & Cherry cherry soon.